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Global market review of children’s modern eating trends – forecasts to 2010 - 1st edition
just-food, Sep 2005, Pages: 67
Food manufacturers and marketers are in the firing line as consumer campaigners and governments point the finger at the industry for rising childhood obesity levels and overly tempting marketing campaigns.
The childrens food and drink market has obvious potential yet, despite the long-term profit opportunities, food manufacturers are overlooking this market - which is valued at around €14-15bn in Western Europe and around US$10bn in the United States.
This exclusive report assists in streamlining product development and increasing knowledge of the major issues and controversy facing this ever-changing market today.
Chapter one gives an introduction to the market and recognises how the sector has developed.
Chapter two looks at new product development, pin-pointing recent marketing campaigns and the major hurdles facing manufacturers. We look in detail at the expensive product recall caused by the Sudan 1 dye earlier in the year. Other issues tackled include packaging development, behavioural problems, scientific research, technology and how to re-invent a mainstream product that appeals to kids. Discover essential ingredients for new product development and how you can get it right.
Chapter three focuses on the headline-making issue of health and nutrition. We look at the impact of this media attention and how the media can work together with the food industry. Other areas of discussion include product re-formulation, childhood diets and how the problem of nutrition is being recognised around the world. A case study is offered for frozen food giant Birdseye.
Chapter four offers confectionery trends and forecasts to 2010, including major market value and volume, consumption patterns, product innovation, diet confectionary, category growth and a profile of Cadbury Schweppes.
Chapter five examines consumption out of the home - school dinners, lunchboxes and vending machines. The effect of Jamie Olivers campaign is discussed along with the back-to-school season, leading soft drink companies, brand extension and the future of vending to children.
Chapter six looks at advertising and marketing in more detail. How can both children and mums be targeted? We recognise fears and constraints, analyse consumer favourites and look at the effect of junk-food advertising, along with the reaction of the industry.
Chapter seven identifies the next big thing in childrens food and drink. This section includes product re-formulation and reviews, a consumer survey and recognises the key areas to consider when promoting food and drink brands to children.
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