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Global Advertising
Datamonitor, Nov 2010, Pages: 42
The Global Advertising industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
- Contains an executive summary and data on value, volume and/or segmentation
- Provides textual analysis of Global Advertising’s recent performance and future prospects
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Includes a five-year forecast of Global Advertising
- The leading companies are profiled with supporting key financial metrics
- Supported by the key macroeconomic and demographic data affecting the market
Highlights
- Detailed information is included on market size, measured by value and/or volume
- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
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