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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Electronic Enterprisewide Zetia & Vytorin Case Study: Successfully Challenging The Statin Market Datamonitor, Nov 2005, Pages: 13   Description     Table of Contents        Enquire before Buying    Send to a Friend   This case study focuses on the commercial impact of Zetia and Vytorin, which form part of a new drug class that challenge the statin market, and discusses the marketing strategy that has contributed to their success. Customers who bought this item also bought Statin Adjunct Therapy - Zetia, Revenue Protection for Zocor? Vytorin: Wave Two - Impact of ENHANCE Trial Sector Snapshot: Statin Drug Markets The Dyslipidemia Market: Can Growth Be Sustained as Statin Patents Expire? Forecast Insight: Dyslipidemia - Genericization and Negative Trial Data Drive Market Shrinking Lipitor Case Study: Lifecycle Management Strategies Commercial Insight: Antidyslipidemics - The competitive cost-conscious antidyslipidemics market presents challenges Yakult And Activia Case Study: Launching Probiotics In The Nascent US Market Commercial Insight: Antidyslipidemics - Statins Hit the Brakes on Market Growth Commercial Insight: Antidyslipidemics - Branded Statins Beware, Generics Are Amongst You Innovation Case Study: Apple Celebrity Fragrances Case Study: The Difficulties of Releasing New Products in a Saturated Market

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