Asia/Pacific Consumer Wi-Fi Market Trends Analysis
In-Stat/MDR, December 2005
The Asia/Pacific consumer Wi-Fi market continues to be in a state of flux, both in terms of technological changes and competitive landscape. Besides an increasing adoption of public Wi-Fi services, the market also witnessed the growing adoption of private Wi-Fi networks in the household sector during the past four years, as general awareness about Wi-Fi technology among consumers has been effectively improved.
The total consumer Wi-Fi equipment market in Asia/Pacific reached revenues of US$112.3 million in 2004; it is expected to grow at a 13.8% CAGR during the forecast period of 2004–2010 and reach US$243.6 million in 2010. The prosperous future outlook for the Wi-Fi market attributes to a strengthened joint force among the service providers, vendors, and telecommunication regulatory bodies, fuelling consumer Wi-Fi growth in the Asia/Pacific region.
There are a number of other trends in the market, such as the addition of security features that will quickly become a standard offering. Voice capability and Voice-over-Internet Protocol (VoIP) are also likely to become increasingly important, enabling a whole new Wi-Fi application for the technology.
Executive Summary
Methodology
Research Methodology
Definitions
Technology Trends
IEEE 802.11 Standards Overview
Wi-Fi and Evolving WLAN
Market Landscape
Overview of Current Consumer Wi-Fi Adoption Trends
Demand Analysis
Public Sector
SOHO/Residential
Market Challenges
Seamless Roaming Issues for Converged Wi-Fi/Cellular Offerings
Rapid Price Erosion Greatly Impacts Market
Power Consumption Issue for Dual Mode Phones
Better End-User Education is Fundamental
Market Drivers
Emergence of 3G Chip Sets that Support Voice over Wi-Fi
Wi-Fi Network Equipment Price Drops Stimulate Adoption
Government Support of Wireless Technology
Market Constraints
2.5/3G Solutions Could Restrict Wi-Fi Network Desirability
Lack of Wi-Fi Specific Voice "Killer Apps"
Complexities in Configuration and Troubleshooting
Market Revenue Forecast
Services Revenue Forecast
Equipment Revenue Forecast
Equipment Pricing Analysis
Country Equipment Market Revenue Split
Major Equipment Vendors Profile
Linksys
D-Link
Samsung
Netgear
Melco
Country Specific Market Highlights and Major Service Providers
Australia
Key Market Message
Major Service Provider Profiles
China
Key Market Message
Major Service Provider Profiles
China Telecom
China Netcom
Japan
Key Market Message
Major Service Provider Profiles
South Korea
Key Market Message
Major Service Provider Profiles
Taiwan
Key Market Message
Major Service Provider Profiles
Other Markets
Key Market Message
Hong Kong
India
Indonesia
Malaysia
New Zealand
Philippines
Singapore
Thailand
Strategic Recommendations
For Service Providers
Appropriate Locations
Support
For Vendors
Develop Products that Promise Simplicity and Ease of Use
New Initiatives Important to Counter Exploding Competition in the Market
List of Tables
Table 1. Common Wireless Network Definitions
Table 2. Wi-Fi 802.11 Standards In Brief
Table 3. Consumer Wi-Fi Market Challenges
Table 4. Consumer Wi-Fi Market Drivers
Table 5. Consumer Wi-Fi Market Constraints
Table 6. Pricing Trends for Consumer Wi-Fi Equipment by Product Segments
List of Figures
Figure 1. WLAN Development Roadmap
Figure 2. Total Wi-Fi Services Market Forecast in Asia/Pacific, 2004–2010 (US$ in Millions)
Figure 3. Business and Consumer Contribution of the Total Services Market in Asia/Pacific, 2004
Figure 4. Total Consumer Wi-Fi Equipment Market Forecast in Asia Pacific, 2004–2010 (US$ in Millions)
Figure 5. Total Consumer Wi-Fi Equipment Market Revenue Segmentation in Asia/Pacific, 2005
Figure 6. Total Consumer Wi-Fi Equipment Revenue Market by Country in Asia/Pacific, 2004–2010
Figure 7. Vendor Market Share in Asia/Pacific Consumer Wi-Fi Equipment Market, 2004
Figure 8. Total Consumer Wi-Fi Equipment Market Forecast: Australia, 2004–2010 (US$ in Millions)
Figure 9. Total Consumer Wi-Fi Services Market Forecast: Australia, 2004–2010 (US$ in Millions)
Figure 10. Total Consumer Wi-Fi Equipment Market Forecast: China, 2004–2010(US$ in Millions)
Figure 11. Total Consumer Wi-Fi Services Market Forecast: China, 2004–2010 (US$ in Millions)
Figure 12. Total Consumer Wi-Fi Equipment Market Forecast: Japan, 2004–2010 (US$ in Millions)
Figure 13. Total Consumer Wi-Fi Services Market Forecast: Japan, 2004–2010 (US$ in Millions)
Figure 14. Total Consumer Wi-Fi Equipment Market Forecast: South Korea, 2004–2010 (US$ in Millions)
Figure 15. Total Consumer Wi-Fi Services Market Forecast: South Korea, 2004–2010 (US$ in Millions)
Figure 16. Total Consumer Wi-Fi Equipment Market Forecast: Taiwan, 2004–2010 (US$ in Millions)
Figure 17. Total Consumer Wi-Fi Services Market Forecast: Taiwan, 2004–2010 (US$ in Millions)
Figure 18. M-Taiwan Program Roadmap
Figure 19. Total Consumer Wi-Fi Equipment Market Forecast: Other* Markets, 2004–2010 (US$ in Millions)
Figure 20. Total Consumer Wi-Fi Services Market Forecast: Other* Markets, 2004–2010 (US$ in Millions)
Asia/Pacific Consumer Wi-Fi,WiFi
The market for Wi-Fi services in the Asia/Pacific region, though currently in flux, will grow strongly from US$213.2 million in 2004 to US$1.29 billion in 2010. In recent years, service providers in Asia/Pacific have significantly expanded, or have drawn ambitious plans to expand, their hotspot coverage, especially in markets like South Korea, Taiwan, Japan, and China.
Some telcos' movement towards Wi-Fi is still in fits and starts, however, which shows the inconsistency of the long-term Wi-Fi business strategy. The market is looking for a proven successful business model for Wi-Fi technology to fit into the telcos’ existing voice and data services future development roadmap.
Linksys
D-Link
Samsung
Netgear
Melco
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