|
|
 |
|
Viewing report
|
|
|
|
Blueprint for Success: Constructing a Winning Healthcare Toolkit Strategy
Healthcare Intelligence Network, Dec 2005
Keenly aware of the increased presence of toolkits in the healthcare industry, we sponsored a Healthcare Toolkits contest in summer 2005. This special report, 'Blueprint for Success: Constructing a Winning Healthcare Toolkit Strategy' takes an in-depth look at the first-, second- and third-place winners and the creative teams and processes behind them, from development to production to distribution.
We invited the toolkit strategists to share their experiences on launching a toolkit in a recent roundtable discussion. This 35-page report also details the results of an October 2005 online survey on the use of toolkits in the healthcare industry.
You'll hear from the award-winning toolkit development teams at The Eden Communications Group, PacifiCare Behavioral Health and Blue Cross Blue Shield of Michigan as they review their blue-ribbon toolkits. Erin Lenox, associate, Hilb Rogal & Hobbs, and John Mills, director, product development, HIP Health Plans, also share their views on the mounting importance of of healthcare toolkits.
You'll get details on:
- Identifying a need for a toolkit;
- Selecting a medium for your message;
- Measuring for cultural sensitivity;
- Analyzing a toolkit's effectiveness; and
- Solving the 'buy or build' dilemma.
|
|
|
|
