Air Care in Germany

Euromonitor International, July 2012, Pages: 30

Air care products in Germany did not suffer from negative media reports at the end of the review period, for example in the form of public advice/warnings of consumer watchdog bodies such as Stiftung Warentest or Ökotest, which had a positive impact on retail sales. However, the key trend in 2011 was the increasing importance of seasonal events. These included the availability of different products/line extensions during the seasons of the year, with scents in line for each season.

Euromonitor International's Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN GERMANY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Category Data
Table 1 Total Candles' Market Size 2008-2013
Table 2 Total Candles Brand Ranking 2009-2011
Table 3 Sales of Air Care by Category: Value 2006-2011
Table 4 Sales of Air Care by Category: % Value Growth 2006-2011
Table 5 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 6 Air Care Fragrances Rankings by Value 2006-2011
Table 7 Air Care Company Shares 2007-2011
Table 8 Air Care Brand Shares 2008-2011
Table 9 Forecast Sales of Air Care by Category: Value 2011-2016
Table 10 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Procter & Gamble Germany & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Germany & Co Operations OHG: Key Facts
Company Background
Production
Summary 2 Procter & Gamble Germany & Co Operations OHG: Production Statistics 2011
Competitive Positioning
Summary 3 Procter & Gamble Germany & Co Operations OHG: Competitive Position 2011
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Deutschland GmbH: Key Facts
Summary 5 Reckitt Benckiser Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 6 Reckitt Benckiser Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 7 Reckitt Benckiser Deutschland GmbH: Competitive Position 2011
SC Johnson GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 8 SC Johnson GmbH: Key Facts
Summary 9 SC Johnson GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 SC Johnson GmbH: Competitive Position 2011
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 11 Werner & Mertz GmbH: Key Facts
Summary 12 Werner & Mertz GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Werner & Mertz GmbH: Competitive Position 2011
Executive Summary
Slight Growth for Mature Home Care Industry Reflects Economy in 2011
Eurozone Concerns Impact Consumer Confidence
Multinationals and Private Label Dominate
Health and Beauty Retailers Play Key Role in German Home Care Sales
Limited Growth Opportunities for Mature Industry
Key Trends and Developments
Economic Recovery Supports Retail Value Sales of Home Care in Germany
Multinationals and Private Label Products Both in Strong Position
the Quest for Effective and Convenient Products Continues
Environmentally-friendly Germans Look for "green" Products
Shrinking Household Size and Growing Multiculturalism Influences Demand
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 14 Research Sources

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