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Air Care in Germany Product Image

Air Care in Germany

  • Published: August 2013
  • Region: Germany
  • 27 pages
  • Euromonitor International

Consumer sentiment for air care continued to develop in 2012 resulting in good value growth of 2% to reach €226 million in 2012 in Germany. It recovered after seeing strong decline in value growth in 2009 caused by the economic downturn in 2008-2009. However, the recent economic turmoil within the Eurozone appeared to have only nominal affects on air care performance in 2012. This was largely due to a growing number of consumers opting to purchase environmentally-sustainable and more expensive...

The Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other READ MORE >

AIR CARE IN GERMANY

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Total Candles Market Size 2008-2013
Table 2 Total Candles Brand Rankings 2010-2012
Category Data
Table 3 Sales of Air Care by Category: Value 2007-2012
Table 4 Sales of Air Care by Category: % Value Growth 2007-2012
Table 5 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2012
Table 6 Air Care Fragrances Rankings by Value 2007-2012
Table 7 Air Care Company Shares 2008-2012
Table 8 Air Care Brand Shares 2009-2012
Table 9 Forecast Sales of Air Care by Category: Value 2012-2017
Table 10 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Jeyes Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Jeyes Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Jeyes Deutschland GmbH: Competitive Position 2012
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser Deutschland GmbH: Key Facts
Company Background
Production
Summary 4 Reckitt Benckiser Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 5 Reckitt Benckiser Deutschland GmbH: Competitive Position 2012
SC Johnson GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 6 SC Johnson GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 SC Johnson GmbH: Competitive Position 2012
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 8 Werner & Mertz GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Werner & Mertz GmbH: Competitive Position 2012
Executive Summary
Home Care Performance Remains Healthy in 2012
Multinationals Lead Home Care
Consumers Turn To Green Products
Discounters Remains the Main Channel; Hypermarkets Sees Growth
Challenging Market Conditions Set To Intensify
Key Trends and Developments
Home Care Proved Resilient Despite Economic Turmoil in the Eurozone
Hypermarkets Gains Value Share in Home Care in 2012
Multinationals Still Dominate Home Care
German Consumers Choose More Green Home Care Products
Smaller Packaging in Home Care
Market Indicators
Table 11 Households 2007-2012
Market Data
Table 12 Sales of Home Care by Category: Value 2007-2012
Table 13 Sales of Home Care by Category: % Value Growth 2007-2012
Table 14 Home Care Company Shares 2008-2012
Table 15 Home Care Brand Shares 2009-2012
Table 16 Penetration of Private Label by Category 2007-2012
Table 17 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Home Care by Category: Value 2012-2017
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 10 Research Sources

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