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Air Care in Germany

  • ID: 312963
  • April 2015
  • Region: Germany
  • 27 pages
  • Euromonitor International

German consumers value a clean and welcoming home which offers a pleasant atmosphere and ambience and this often includes a subtle and pleasant scent. Nevertheless, value sales of air care declined in 2014 due to the constantly growing competition between branded players and private label providers on the one hand and the growing popularity of consumer appliances such as dehumidifiers, humidifiers and air purifiers.

The Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

AIR CARE IN GERMANY

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Market Size and Brand Rankings
Category Data
Table 2 Sales of Air Care by Category: Value 2009-2014
Table 3 Sales of Air Care by Category: % Value Growth 2009-2014
Table 4 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 5 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 6 NBO Company Shares of Air Care: % Value 2010-2014
Table 7 LBN Brand Shares of Air Care: % Value 2011-2014
Table 8 Forecast Sales of Air Care by Category: Value 2014-2019
Table 9 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Procter & Gamble Germany GmbH & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Germany GmbH & Co Operations oHG: Key Facts
Summary 2 Procter & Gamble Germany GmbH & Co Operations oHG: Operational Indicators
Company Background
Production
Summary 3 Procter & Gamble Germany GmbH & Co Operations oHG: Production Statistics 2013
Competitive Positioning
Summary 4 Procter & Gamble Germany GmbH & Co Operations oHG: Competitive Position 2014
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 5 Werner & Mertz GmbH: Key Facts
Summary 6 Werner & Mertz GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Werner & Mertz GmbH: Competitive Position 2014
Executive Summary
Growing Competition Slows Value Sales Growth in 2014
Demand for Convenience Major Driver of Sales
Local Player Werner & Mertz Does Well Thanks To Its Green Credentials
Product Variety and Price Levels Determine the Performance of Distribution Channels
Current High Standards Limit Potential for Future Growth
Key Trends and Developments
Help Wanted - Demographics and Consumer Lifestyles Impact Home Care Positively
Quality Beats Quantity As Consumer Lifestyle Trends Drive Demand for Sophisticated Products
Sustainability Is Not for Everyone: the Impact of New Regulations on the Competitive Landscape
Market Indicators
Table 10 Households 2009-2014
Market Data
Table 11 Sales of Home Care by Category: Value 2009-2014
Table 12 Sales of Home Care by Category: % Value Growth 2009-2014
Table 13 NBO Company Shares of Home Care: % Value 2010-2014
Table 14 LBN Brand Shares of Home Care: % Value 2011-2014
Table 15 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 16 Distribution of Home Care by Format: % Value 2009-2014
Table 17 Distribution of Home Care by Format and Category: % Value 2014
Table 18 Forecast Sales of Home Care by Category: Value 2014-2019
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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