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Air Care in South Africa
Euromonitor International, July 2011, Pages: 19
South African air care is strongly driven by innovation, and new launches are focussing on providing more natural smelling air fresheners, moving away from the synthetic lavender smell that has put many off using the product. Not only are consumers attracted to new fragrances, but they are also trading up to higher-end products, such as the new Air Wick Aqua Mist triggers and the Air Wick Freshmatic auto sprays.
The Air Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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