Oral Hygiene in Portugal

Euromonitor International, June 2009, Pages: 30

The Oral Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the cosmetics & toiletries industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

Oral Hygiene in Portugal
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
Credit Crunch Affects Cosmetics and Toiletries
High Levels of Segmentation and Specialisation Drive the Market
Loréal Leads Sales
Supermarkets/hypermarkets Channel Gains Market Share
Slight Decrease Expected Over the Forecast Period
Key Trends and Developments
Rejuvenating Products Gain Ground
Greater Segmentation and Different Ingredients
Sticking To the Basics
Major Manufacturers Characterise the Industry
Supermarkets/hypermarkets Remains Leading Channel for C&T
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Ach Brito
Strategic Direction
Key Facts
Summary 2 ACH Brito: Key Facts
Company Background
Competitive Positioning
Summary 3 Summary ACH Brito: Competitive Position 2009
Couto SA
Strategic Direction
Key Facts
Summary 4 Couto SA : Key Facts
Company Background
Competitive Positioning
F Lima SA
Strategic Direction
Key Facts
Summary 5 F Lima SA : Key Facts
Summary 6 F Lima SA: Operational Indicators
Company Background
Competitive Positioning
Summary 7 F Lima SA: Competitive Position 2008
Tudo Azul SA
Strategic Direction
Key Facts
Summary 8 Tudo Azul - O Boticário: Key Facts
Company Background
Competitive Positioning
Table 15 Tudo Azul - O Boticário: Competitive Position 2008
Unilever Jerónimo Martins
Strategic Direction
Key Facts
Summary 9 Unilever Jerónimo Martins: Key Facts
Company Background
Competitive Positioning
Summary 10 Unilever Jerónimo Martins: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 17 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 21 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 22 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 23 Toothpaste Brand Shares by Retail Value 2005-2008
Table 24 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 25 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 26 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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