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Vitamins and Dietary Supplements in Italy
Euromonitor International, April 2011, Pages: 50
Despite increasing consumer concern over health-related problems and wellbeing, sales of vitamins saw only moderate growth in 2010. Vitamins remain attractive to many Italian consumers; however, the poor economic climate, with reduced household income levels, led many Italians to cut back on unnecessary items when possible, including vitamins. However, sales of dietary supplements continued to increase strongly, because supplements have more specific effect than vitamins in providing the body...
The Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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