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Wound Treatments in Poland


Description: Wound treatments benefited from increased product availability and new product developments towards the end of the review period. With the rising importance of convenience in shopping, sticking plasters and “other” wound treatments were increasingly offered via a growing number of non-pharmacy outlets such as supermarkets/hypermarkets, drugstores, newspaper kiosks and convenience stores. This widening availability supported growth.

The Wound Treatments Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Other Wound Treatments, Sticking Plasters

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Health industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Wound Treatments in Poland
Euromonitor International
April 2010
List of Contents and Tables
Executive Summary
Continued Sales Growth Despite Economic Slowdown
Poles Becoming Increasingly Health-conscious
Multinational Companies Prove Strong Opponents
Chemists/pharmacies Remains Core Distribution Channel
Further Growth in Consumer Healthcare Expected
Key Trends and Developments
Health and Wellness Trend Boosts Sales
Lifestyle Changes Shape Consumer Behaviour
Growing Focus on Looking Good Shapes Sales
Domestic Companies Fight Back
Targeted Product Developments Fuel Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
Table 2 Life Expectancy at Birth 2004-2009
Market Data
Table 3 Sales of Consumer Health by Sector: Value 2004-2009
Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
Table 5 Consumer Health Company Shares by Value 2005-2009
Table 6 Consumer Health Brand Shares by Value 2006-2009
Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Consumer Health by Sector: Value 2009-2014
Table 10 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2007-2009
Definitions
Sector and Subsector Definitions
Summary 2 Research Sources
Apipol-farma Sp Zoo
Strategic Direction
Key Facts
Summary 3 Apipol-Farma Sp zoo: Key Facts
Summary 4 Apipol-Farma Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Apipol-Farma Sp zoo: Competitive Position 2009
Herbapol Lublin SA
Strategic Direction
Key Facts
Summary 6 Herbapol Lublin SA: Key Facts
Summary 7 Herbapol Lublin SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Herbapol Lublin SA: Competitive Position 2009
Polpharma SA
Strategic Direction
Key Facts
Summary 9 Polpharma SA: Key Facts
Summary 10 Polpharma SA: Operational Indicators
Company Background
Production
Summary 11 Polpharma SA: Production Statistics 2009
Competitive Positioning
Summary 12 Polpharma SA: Competitive Position 2009
Polski Lek SA
Strategic Direction
Key Facts
Summary 13 Polski Lek SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Polski Lek SA: Competitive Position 2009
Ppf Hasco-lek SA
Strategic Direction
Key Facts
Summary 15 PPF Hasco-Lek SA: Key Facts
Summary 16 PPF Hasco-Lek SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 PPF Hasco-Lek SA: Competitive Position 2009
Trends
Category Data
Table 11 Sales of Wound Treatments by Subsector: Value 2004-2009
Table 12 Sales of Wound Treatments by Subsector: % Value Growth 2004-2009
Table 13 Wound Treatments Company Shares by Value 2005-2009
Table 14 Wound Treatments Brand Shares by Value 2006-2009
Table 15 Forecast Sales of Wound Treatments by Subsector: Value 2009-2014
Table 16 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2009-2014




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