Personal Hygiene in Hungary
Datamonitor, December 2009, Pages: 38
Personal Hygiene in Hungary industry profile is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
- Contains an executive summary and data on value, volume and/or segmentation
- Provides textual analysis of the industry’s recent performance and future prospects
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Includes a five-year forecast of the industry
- The leading companies are profiled with supporting key financial metrics
- Supported by the key macroeconomic and demographic data affecting the market
Highlights
- Detailed information is included on market size, measured by both value and volume
- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
- Market shares are covered by manufacturer and/or brand
- Also features market breakdown by distribution channel
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry
CHAPTER 8 Leading Companies
8.1 Unilever
8.2 Henkel AG & Co. KGaA
8.3 The Procter & Gamble Company
CHAPTER 9 Distribution
CHAPTER 10 Market Forecasts
10.1 Market Value Forecast
10.2 Market Volume Forecast
CHAPTER 11 Macroeconomic Indicators
CHAPTER 12 Appendix
12.1 Methodology
12.2 Industry Associations
12.3 Related Datamonitor Research
LIST OF TABLES
Table 1: Hungary Personal Hygiene Market Value: $ million, 2004-2008
Table 2: Hungary Personal Hygiene Market Volume: Units million, 2004-2008
Table 3: Hungary Personal Hygiene Market Segmentation I: % Share, by Value, 2008
Table 4: Hungary Personal Hygiene Market Segmentation II: % Share, by Value, 2008
Table 5: Hungary Personal Hygiene Market Share: % Share, by Value, 2008
Table 6: Key Facts: Unilever
Table 7: Key Financials: Unilever
Table 8: Key Facts: Henkel AG & Co. KGaA
Table 9: Key Financials: Henkel AG & Co. KGaA
Table 10: Key Facts: The Procter & Gamble Company
Table 11: Key Financials: The Procter & Gamble Company
Table 12: Hungary Personal Hygiene Distribution: % Share, by Value, 2008
Table 13: Hungary Personal Hygiene Market Value Forecast: $ million, 2008-2013
Table 14: Hungary Personal Hygiene Market Volume Forecast: Units million, 2008-2013
Table 15: Hungary Size of Population (million) , 2004-2008
Table 16: Hungary GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 17: Hungary Inflation, 2004-2008
Table 18: Hungary Exchange Rate, 2004-2008
- Henkel KGaA
- Procter & Gamble Company, The
- Unilever
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