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Turning Digital - Welcome to the New TV

  • ID: 3143387
  • September 2014
  • ITMedia Consulting
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Following a slow expansion of economic activity during 2013, however, much of Europe still struggling to recover from the impact of the 2008 financial crisis. Within this framework, the TV market performed unevenly across countries, finally managing to grow by a humble +0.4%.

All around Western Europe, advertising spending has been hit by the economic slowdown. Also due to the absence of big TV events, Western European markets saw advertising revenues decline by 1.6% in 2013. While still representing the largest slice of the market revenues, pay TV kept its slowing pace, due to increasing competition from online players, aggressive discounting and cheaper double- and triple-play prices. In 2013 pay TV revenues grew by 1.5% compared to 2012.

Current market trends are fundamentally changing the industry. The growth of traditional revenue streams is declining as new revenue models emerge. Internet content has entered the traditional TV screen which at the same time lost its role as unique possibility to consume audiovisual content at home. Attention is no longer focused on one screen only. Consumers demand full control over media experiences and unrestricted access anywhere, any time and on any device

The response of many to date has been to launch video over IP services that have been defensive or ‘me too’ plays,with only limited integration or ability to exploit synergies with existing video delivery platforms. But future success requires much more than integrating the traditional content supply chain into various digital channels. To go further, traditional providers must develop new –and very different –digital capabilities

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1. Executive Summary
The TV market in 2013
Main trends
Market perspectives

2. The TV market in 2013
Market overview
Advertising
Pay TV

3. The multichannel television market
Market revenue
Multichannel advertising
Fragmentation in TV audience share

4. Digital Television
Digital TV evolution
Beyond HDTV

5. Welcome to the new TV
Multiscreen Life
The rise of new viewing habits
Online advertising
Netflix against everyone: the responses from the main European markets 69
Broadcasters’ online strategies
Case history: RTL and the digital transformation
Case history: ITV, new revenues across multiple platforms
Case history: TF1, pioneering VOD
Case history: Pro7Sat.1 pursuing long term growth

Connecting TV
Conclusion

Index of Figures

Figure 1. GDP in Western Europe, volume (percentage change on preceding year, 2008-2012)
Figure 2. TV market revenues in WE 2004-2013
Figure 3. TV market revenues 2013
Figure 4. TV market revenue breakdown in Western Europe
Figure 5. Advertising and Pay TV revenues
Figure 6. TV advertising growth in the Big Five countries, 2013
Figure 7. The advertising media mix in Spain, 2013
Figure 8. The advertising media mix in Italy, 2013
Figure 9. The advertising media mix in France, 2013
Figure 10. The advertising media mix in Germany, 2013
Figure 11. The advertising media mix in the UK, 2013
Figure 12. Pay-TV subscribers in Spain by platform, 2011-2013
Figure 13. Pay-TV revenue per player in Spain, 2012-2013
Table 1. Canal Plus key metrics 2013
Figure 14. TiVo customers evolution in Spain
Figure 15. Pay TV subscribers in Germany 2011-2013
Figure 16. Pay Tv revenues in Germany 2011-2013
Table 2. Sky Deutschland key metrics 2012-2013
Table 3. UK pay TV players, 2013
Table 4. BSkyB key metrics 2013
Figure 17. Breakdown of pay TV revenue in France, 2013
Table 5. DTT Pay TV offer in France, 2013
Figure 18. Canal+ subscribers per platform, 2013
Table 6. Pay TV offers in France, 2013
Figure 19. Pay TV in Italy by platform, 2013
Figure 20. Pay TV penetration in the Big 5, 2013
Figure 21. TV market revenue, 2013
Figure 22. Multichannel TV advertising investments in the UK 2011-2013
Figure 23. Breakdown of TV advertising investments in France 2011-2013
Figure 24. Breakdown of TV advertising investments in Italy 2011-2013
Figure 25. Breakdown of TV advertising investments in Spain 2011-2013
Figure 26. Audience share in the UK, 2011-2013
Figure 27. TV audience share in Spain
Figure 28. Audience share in France
Figure 29. The multichannel audience in Italy
Figure 30. DTV penetration in Western Europe 2013
Figure 31. Breakdown of WE TV households by platform 2013
Figure 32. Digital TV evolution in WE 2004-2013
Figure 33. DTV households in the UK 2013
Figure 34. DTV households in Spain 2013
Figure 35. DTV households in Italy 2013
Figure 36. DTV households in France 2013
Figure 37. IPTV subscribers in Western Europe 2008-2013
Figure 38. DTV households in Germany 2013
Figure 39. Household adoption of HD TV sets and HD services in the Big 5 - 2013
Table 7. 4K Prices of 4TV sets currently available worldwide
Figure 40. People watching on-demand media, 2011-2013
Figure 41. Actors in the digital video industry
Figure 42. Average hours spent watching video on device per week
Figure 43. BBC iPlayer, number of request by device
Figure 44. % of people watching online video and TV everyday in the Big 5
Figure 45. Frequency of on demand video/ TV in the UK 2013
Figure 46. Consumption of online content in Germany by device, 2013
Figure 47. Consumption of pay VOD in France by device, 2011-2013
Figure 48. Frequency of use of catch up TV in France 2011-2013
Figure 49. Frequency of use of catch up TV in France 2011-2013
Figure 50. Canal Plus Yomvi transactions 2013
Figure 51. Canal Plus Yomvi transactions per device 2013
Figure 52. Online video ad-spend in the Big 5 2013
Figure 53. Netflix international subscribers 2009-2013
Figure 54. Netflix Revenue breakdown by region 2009-2013
Figure 55. VOD revenues in the UK, 2011-2013
Figure 56. RTL Group VOD services in Europe
Table 8. Online video turnover in Germany, 2011-2013
Figure 57. Use of video content via internet per device in Germany, 2013
Table 9. Fixed broadband subscriptions by speed in Europe
Table 10. Turnover of online video in Italy, 2011-2013
Figure 58. Consumption of online TV per kind of content in France
Figure 59. Pay VOD revenues in France 2011-2013
Figure 60. Long-form video share of time watched by device, 2013
Table 11. Monthly video content consumption in the Big 5, 2013
Figure 61. RTL Group’s revenues by segment 2012-2013
Table 12. RTL digital strategy
Table 13. RTL digital strategy key facts and figures 2013
Figure 62. ITV online, pay and interactive revenues, 2009-2013
Figure 63. ITV VOD viewing by platform 2013
Table 14. ITV digital strategy key facts and figures 2013
Figure 64. ITV’s long form video request 2009-2013
Figure 65. TF1’s VOD developements
Figure 66. MyTF1 monthly unique users and time spent per user 2013
Table 15. MyTF1 performance 2013
Figure 67. e-TF1 revenues 2013
Table 16. Pro7Sat.1 Digital Entertainment performance, 2013
Table 17. ProSiebenSat.1 revenues by segment, 2012-2013
Table 18. Myvideo and maxdome key facts
Figure 68. Connected TV access mix in Germany 2013
Figure 69. Connected TV equipment in France, 2012-2013
Figure 70. Connected TV access mix in Spain 2013

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