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Viewing report
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Music Discovery: Unleashing the Long Tail
Generator Research Limited, Nov 2005, Pages: 31
Review of Services, Analysis and Future Developments
- Vendor Profiles;
- Technology Approaches;
- Artist and User Benefits
- Ad Effectiveness;
- Cross-platform Analysis;
- Service Vision.
Apart from addressing a different user requirement, music discovery services will become an increasingly important marketing channel for unsigned artists and deep catalogue because they will allow music lovers to locate appealing music without any advance knowledge of the artist or song title.
Music discovery services will emerge as branded services in their own right, either being bundled with music subscription services or offered for free on an ad-supported basis.
This detailed research note reviews the emerging market for music discovery and profiles the offerings of five leading technology vendors:
- Pandora Media;
- MusicStrands;
- Cherry Lane;
- ChoiceStream;
- Polyphonic HMI.
The various technological approaches to music discovery are compared and contrasted and the unique benefits offered by discovery, relative to search, are explained.
The user experience of both Pandora and MusicStrands is explained in detail with step-by-step descriptions and screenshots being provided.
A detailed explanation is provided of how music discovery will emerge as a consumer service and be rolled out on multiple platforms.
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