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TCL & Bird: Next Steps For China's Homegrown Handset Brands

Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2005, Pages: 19


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Overview of Chinese handset market scale and Chinese handset shipment scale by maker; analysis on the development of Bird and TCL, including revenue, technology development, production and marketing strategies; discussion on both companies' opportunities and challenges.



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