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TCL & Bird: Next Steps For China's Homegrown Handset Brands


Description: Overview of Chinese handset market scale and Chinese handset shipment scale by maker; analysis on the development of Bird and TCL, including revenue, technology development, production and marketing strategies; discussion on both companies' opportunities and challenges.


Contents: List of Figures

Figure 1 Chinese Major Brands' GSM/GPRS Handset Shipment Volume, 1H 2005
Figure 2 Bird's Revenue, 1Q 2003 -1Q 2005
Figure 3 Bird's Handset Shipment Volume, 2000 -2004
Figure 4 Bird's Global Handset Presence
Figure 5 TCL and TA's Handset Shipment Volume, 1Q 2004 -2Q 2005
Figure 6 Alcatel's Global Handset Distribution Network

List of Tables

Table 1 Bird's Handset Suppliers
Table 2 Bird's Main Component Suppliers
Table 3 TCL's Mobile Phone R&D Sites, Personnel, and Research Focus
Table 4 TCL and Mobile Service Provider Cooperation


Summary: In the last few years, Chinese handset vendors have established themselves as a major force in the Chinese mobile phone market by coupling the R&D resources of overseas ODMs with their own strength in marketing and distribution. By 2004, although Nokia, Motorola, and Samsung still held the highest market share in the Chinese handset market, Chinese vendors Bird and TCL had moved up into fourth and fifth place respectively. However, in 2005 the international vendors' continuing efforts to develop the handset market in China's second-level and third-level cities, combined with the impact of fake-brand and gray-market handsets on sales in rural areas and smaller cities, put the Chinese vendors under heavy pressure. The earnings performance of both Bird and TCL in 2005 has been much worse than originally forecast. This report will examine the current status of Bird's and TCL's handset businesses.


Companies Mentioned Access, ADI, Alcatel, Amoisonic, AT&T, Audiovox, Bellwave, BenQ, BHflex, Bird, Bouygues Telecom, Broadcom, BYD, Career Technology, CECT, Chin Poon, China Mobile, Compal, Commit, EMP, Flextronics, Fostex, Foxconn, France Telecom, Freescale, Haier, Hebei Jiya Electronics, Konka, Lenovo, LG, Meerae, Merry Electronics, Motorola, Murata Manufacturing, Nokia, Omron, Orange, Orange SA, Panasonic, Pantech, Phillips, Picvue Electronics, Pixelplus, Qualcomm, Quanta, Sagem, Samsung, SED, Sewon, Shun On Electronic, Siemens, Simcom, Skyworks, Sony, Spreadtrum, SVA, TCL, Telefonica, Telmex, Telsda, Telson, TI, TIM, TOM Online, Tosihba, TTPCom, Vimirco, Vodafone, Wintek, Xingfushu Electronics, Yamaha, ZTE


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