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The Smartphone OS Wars
In-Stat/MDR, Dec 2005, Pages: 34
Smartphones have shown explosive growth over the past several years. However, there is a risk that these devices will be classified simply as very expensive feature phones. The problem is that current sales channels are reasonably effective at getting these devices into the hands of users, but then many users do not download the applications they say they wanted after they leave the store.
Another problem is that consumers, as well as the industry, have an unclear definition of what constitutes a Smartphone. Prospective users that are willing to pay more for additional features hesitate. Finally, many wireless organizations are wary of Microsoft's intentions with Windows Mobile and are putting more energy into preventing domination than focusing on making customers truly satisfied. This study forecasts significant growth for Smartphones over the next five years, but this ultimately depends upon offering a solution that is truly simple for end-users.
This recent report found the following:
The median number of applications that Smartphone users have downloaded is only one, and the ownership of PDAs, the devices that Smartphones are meant to displace, is twice that for Smartphone users as non-users.
Consumers, as well as the industry, still lack a clear definition of 'Smartphone.'
Many wireless organizations are wary of Microsoft's intentions with Windows Mobile. Microsoft is working to overcome the reluctance by the wireless industry by integrating the delivery of content to Windows Mobile-based Smartphones with its server software.
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