Contents:

Section 1: Consumer Spending 1.1 The Indian Consumer: Tracking spends for the last six years 1.2 Analysis of Regular Spends Categories 1.3 Analysis of Emerging Spends Categories 1.4 Region Wise Spends on Categories 1.5 Loans and EMIs Section 2: Emerging Consumer Segments 2.1 Life Stage Segmentation 2.2 Comparison of Attitudes Across the Four Life Stages 2.3 Life Stage Wise Spends on Categories 2.4 Comparison of Absolute Spends Across the Life Stages 2.5 Attitudinal Segmentation 2.6 Demographic Comparison of Attitudinal Segments 2.7 Spending and Ownership Patterns of Attitudinal Segments 2.8 Retail Preferences Across the Four Attitudinal Segments 2.9 Overview 2.10 Role of Children in Decision Making 2.11 A Deeper Look at the Indian Woman Section 3: Indian Retail 3.1 A perspective on size and growth of Indian Retailing 3.2 Preferred Retail Destinations 3.3 Preferred Retail Formats 3.4 Attitude to Shopping 3.5 Satisfaction from Merchandise 3.6 Brand and Retailer Loyalty 3.7 Comparison with Modern Retailing in USA and China: Retail Formats and their Evolution Section 4: Youth Trendmill 4.1 Attitudinal Segmentation 4.2 Young Indians – Some Salient Characteristics 4.3 Engagement with Food, education and Career 4.4 Hottips Section 5: City Specific Profiles Metros Delhi Mumbai Bangalore Chennai Hyderabad Kolkata Non-Metros Ludhiana Chandigarh Jaipur Lucknow Ahmedabad Surat Pune Nagpur Indore Cochin Madurai Patna Bhubaneswar Guwahati

Summary:

One of fastest growing economies in the world, India is witnessing some pretty sweeping changes at the home turf. With consumerism in India reaching new heights, the gap between the Indian consumer in her new avatar and her global conuterpart is gradually diminshing. The 105 million strong Indian urban rich & middle class, with spending power growing at a double digit rate every year, has evolved from a 'hindustic self denial' existence to an 'indulgence' mode. The boom in retail sector, marked by entry of international brands & developing mall culture, is further fueling the consumer spending. The changing attitude towards credit and the EMI phenomenon has lowered the age of big ticket acquisitions such as cars, durables and homes. All these brands trends put together have changed the consumption patterns & attitude of the Indian urban consumer - leading to Changed Paradigms.