An annual report on the changing Indian Consumer with strategic focus on spending habits and share of wallet.
This annual track of the Indian Consumer is focused on SEC A&B Urban consumers across 20 major cities in India and covers around 10,000 Urban Indians.
This report makes an in-depth analysis of what people are buying, why they are buying (across a wide range of consumer goods and services), what are the prevalent attitudes amongst the Indian consumer and consumption trends.
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