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Blockbuster Drugs: A 2005-2014 Forecast
Decision Resources, Inc, Dec 2005, Pages: 79
Blockbuster drugs--drugs with annual sales topping $1 billion--accounted for approximately 30% of the pharmaceutical industry's total sales in 2004. In the next several years, patent expiries on many blockbusters will fundamentally alter the sales outlook for leading pharmaceutical companies. What strategies will companies pursue to replace sales lost to generics competition? Pursuit of new blockbusters is one approach, though the shift taking place in the therapeutic areas ripe for blockbuster development means that some companies must adjust their core competencies.
In this report, we identify drugs that we believe will achieve blockbuster status during a 2005-2014 forecast period, presenting them by therapeutic area and describing each drug's mechanism of action, performance in clinical trials, strengths and weaknesses, and competitive opportunities and threats. We also point to other drugs that are contenders for blockbuster status.
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