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Analysis of the Global Digital Signage Systems Market

  • ID: 3160913
  • Report
  • April 2015
  • Region: Global
  • 137 Pages
  • Frost & Sullivan
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Touch Interactivity, HD Content, Analytics, and Mobile Engagement Driving Growth
This research service covers the global market for digital signage systems. Detailed global market trend analyses- including market drivers, market restraints, technology trends, vertical analysis, and pricing analysis- are provided in this research. Detailed unit shipment and revenue forecasts are provided for: the total market, the digital signage displays segment, the media players segment, and the software segment. The global market has been segmented into North America; Latin America and Asia-Pacific; and Europe, the Middle East, and Africa (EMEA). A competitive landscape, in terms of major participants and market share analysis, is also provided.

As brands and advertisers realize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles such as digital signage due to its ability to reach huge audiences and play engaging and targeted messages at the point of sale or a point of transit.

Marketers are keen on creating unique and sophisticated customer experiences in-store. This has led to significant interest in digital signage as an effective medium for both advertising, as well as a superior shopper engagement. When executed properly, digital signage can communicate the call-to-action clearly and accomplish the desired objectives of the network.

Although the digital signage ecosystem is quite complex- including display vendors, software companies, media player manufacturers, ad agencies, audio/visual (AV) integrators, and tech support services- the emergence of affordable turnkey bundled solutions, as well as integrators who take charge of the entire deployment from concept to ongoing maintenance, has driven growth across all segments of the market.

Key technology trends in this market include the traction for 1080 pixel (p) and K displays, video walls built on displays with super narrow bezels, the use of HTML5 in content creation, touchscreens and touch-based interactivity, mobile-based proximity marketing, cloud-based software delivery, and the use of predictive analytics to modify content based on audience demographics.

Challenges include the lack of critical mass in emerging markets, lack of bandwidth and high-speed connectivity in many regions, privacy concerns, and AV integrators’ lack of experience in running ad-based networks.

Overall, the market for digital signage systems was estimated at $ billion in 2014, and is set to grow to $ billion by 2020. North America and Western Europe are the biggest and most-advanced markets while the bulk of the growth is expected to come from under-penetrated countries in Asia-Pacific and Latin America over the forecast period.
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1. Executive Summary
- Key Findings
- Market Engineering Measurements
- CEO’s Perspective

2. Market Overview
- Digital Media Value Chain
- Market Overview
- Market Definitions
- Vertical Market Definitions
- Market Overview - Business Models
- Market Overview - Value Chain and Structure
- Pricing Overview
- Regional Market Life Cycle Analysis
- Regional Market Life Cycle - Discussion
- Key Questions This Study Will Answer

3. Drivers and Restraints - Digital Signage Systems Market
- Drivers and Restraints
- Drivers Explained
- Restraints Explained

4. Market and Technology Trends - Digital Signage Systems Market
- PESTLE Analysis
- Further Consolidation in the Digital Signage Space as Market Matures
- Video Walls Growing as SNB Displays Catalyze Adoption
- 4K or UHD Displays Expected to be Widely Adopted by 2020
- HTML5 is Driving Content Creation and Delivery for Signage Networks
- Windows Continues to Dominate with its Huge Global Installed Base
- Small Form-factor Displays Seeing Uptake in Retail and Enterprise Environments
- Integration of Digital Signage and Social Media Creates Personalized Real-time Communication Opportunities
- Networks Benefit from Deep Integration of POS Systems with Digital Signage

5. Forecasts and Vertical Analysis - Digital Signage Systems Market
- Market Engineering Measurements
- Forecast Assumptions
- Total Digital Signage Systems Market - Revenue Forecast
- Total Digital Signage Systems Market - Revenue Forecast Discussion
- Percent Revenue Forecast by Project Component
- Revenue Forecast by Project Components
- Percent Revenue by Vertical Market
- Revenue Forecast by Retail Vertical
- Revenue Forecast by Transportation Vertical
- Revenue Forecast by Hospitality Vertical
- Revenue Forecast by Corporate Vertical
- Revenue Forecast by Education Vertical
- Revenue Forecast by Government Vertical
- Revenue Forecast by Other Verticals
- Vertical Market Revenue Forecast Discussion

6. Market Share and Competitive Analysis - Digital Signage Systems Market
- Competitive Analysis - Overview
- Competitive Analysis - Displays Segment Market Share
- Displays Segment Market Share Analysis
- Displays Segment Competitive Structure and Tiers of Competition
- Displays Segment Competitive Environment
- Displays Segment Competitive Landscape Analysis
- Displays Segment Competitive Factors and Assessment
- Competitive Analysis-Software Segment Market Share
- Software Segment Market Share Analysis
- Software Segment Competitive Structure and Tiers of Competition
- Software Segment Competitive Environment
- Software Segment Competitive Landscape Analysis
- Software Segment Competitive Factors and Assessment

7. Displays Segment Analysis
- Market Engineering Measurements
- Displays Segment - Unit Shipment and Revenue Forecast
- Displays Segment - Unit Shipment and Revenue Forecast Discussion
- Displays Segment - Pricing Discussion
- North America Displays Segment - Unit Shipment and Revenue Forecast
- North America Displays Segment - Unit Shipment and Revenue Forecast Discussion
- EMEA Displays Segment - Unit Shipment and Revenue Forecast
- EMEA Displays Segment - Unit Shipment and Revenue Forecast Discussion
- Asia-Pacific and Latin America Displays Segment - Unit Shipment and Revenue Forecast
- Asia-Pacific and Latin America Displays Segment - Unit Shipment and Revenue Forecast Discussion

8. Software Segment Analysis
- Market Engineering Measurements
- Software Segment - Revenue Forecast for Content Management
- Software Segment - Revenue Forecast for Media Player Software
- Software Segment - Revenue Forecast Discussion
- Software Segment - Pricing Discussion
- North America Software Segment - Revenue Forecast for Content Management
- North America Software Segment - Revenue Forecast for Media Player Software
- North America Software Segment - Revenue Forecast Discussion
- EMEA Software Segment - Revenue Forecast for Content Management
- EMEA Software Segment - Revenue Forecast for Media Player Software
- EMEA Software Segment - Revenue Forecast Discussion
- Asia-Pacific and Latin America Software Segment - Revenue Forecast for Content Management
- Asia-Pacific and Latin America Software Segment - Revenue Forecast for Media Player Software
- Asia-Pacific and Latin America Software Segment - Revenue Forecast Discussion

9. Media Players Segment Analysis
- Market Engineering Measurements
- Media Players Segment - Unit Shipment and Revenue Forecast
- Media Players Segment - Unit Shipment and Revenue Forecast Discussion
- Media Players Segment - Pricing Discussion
- North America Media Players Segment - Unit Shipment and Revenue Forecast
- North America Media Players Segment - Unit Shipment and Revenue Forecast Discussion
- EMEA Media Players Segment - Unit Shipment and Revenue Forecast
- EMEA Media Players Segment - Unit Shipment and Revenue Forecast Discussion
- Asia-Pacific and Latin America Media Players Segment - Unit Shipment and Revenue Forecast
- Asia-Pacific and Latin America Media Players Segment - Unit Shipment and Revenue Forecast Discussion

10. Hot Company Watchlist
- Hot Company Watchlist - LG Electronics
- Hot Company Watchlist - Google

11. The Last Word
- The Last Word - 3 Big Predictions
- Legal Disclaimer

12. Appendix
- Market Engineering Methodology
- Partial List of Companies Interviewed
- Learn More-Next Steps
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- Google
- LG Electronics
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