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Turkey B2C E-Commerce Market 2015

  • ID: 3161733
  • April 2015
  • Region: Turkey
  • 65 Pages
  • yStats GmbH & Co. KG
The B2C E-Commerce market in Turkey is expected to double by 2019

FEATURED COMPANIES

  • Abraaj Capital
  • Amazon.com
  • Ciceksepeti.com
  • Gold.com.tr
  • Kliksa.com
  • Memlekettenglesin.com
  • MORE

Turkey is one of the largest and fastest growing B2C E-Commerce markets in Eastern Europe. It ranks in the top thirty countries worldwide by logistics development. Payment infrastructure is relatively advanced here, with the dominant online payment method being credit card, while in many other emerging markets it is still cash on delivery. The 2019 B2C E-Commerce in Turkey is expected to more than double the 2014 sales value.

In terms of Internet and online shopper penetration, Turkey ranks on the median level among other emerging markets worldwide, but by mobile shopper penetration it tops even some advanced markets and ranks among the leaders. Compared to EU and OECD countries, Turkey is still behind in terms of share of individuals having Internet access and the percentage of Internet users shopping online, indicating plenty of room for growth.

Among the most important trends on the B2C E-Commerce market in Turkey are M-Commerce and cross-border online shopping. With mobile internet accounting for three quarters of all Internet subscriptions, some online merchants report a two-digit percentage share of revenues coming from M-Commerce. Close to one third of online shoppers READ MORE >

Note: Product cover images may vary from those shown
The B2C E-Commerce market in Turkey is expected to double by 2019

FEATURED COMPANIES

  • Abraaj Capital
  • Amazon.com
  • Ciceksepeti.com
  • Gold.com.tr
  • Kliksa.com
  • Memlekettenglesin.com
  • MORE

1. Management Summary

2. Overview and International Comparisons
- Overview of B2C E-Commerce and International Comparisons, March 2015
- Online Shopper Penetration on Internet Users, by Selected Countries in OECD, incl. Turkey, in %, 2013
- Share of Smartphone Users Who Make Purchases via Smartphone at Least Once a Week, in %, by Selected Countries Worldwide, incl. Turkey, March 2014
- Internet Penetration in Selected Emerging Markets, incl. Turkey, in % of Individuals, 2013
- Share of Internet Users Who Made Their Latest Purchase Online, in %, by Selected Emerging Markets, incl. Turkey, Q1 2014
- Online Shopper Penetration in Selected EU Countries Compared to Turkey, in % of Internet Users, 2009 – 2013
- Internet Penetration in Selected EU Countries Compared to Turkey, in % of Individuals, 2009 – 2013
- B2C E-Commerce Sales, by Selected Countries in Eastern Europe, incl. Turkey, in EUR billion, 2013
- B2C E-Commerce Sales Growth, by Selected Countries in Eastern Europe, incl. Turkey, in % Year-on-Year Change, 2013
- Number of Smartphone Users and Penetration in Selected Countries in Eastern Europe, incl. Turkey, in millions and in % of Mobile Phone Users, 2013 - 2018f

3. Trends
- Regulatory B2C E-Commerce Trends, March 2015
- Number of Mobile Internet Subscriptions, in millions and in % of Total Internet Subscriptions, Q3 2012 - Q3 2014
- Devices Used to Connect to the Internet, in % Households with Internet Access, Q1 2014
- Breakdown of Online Spending, by Device, incl. Mobile, in %, 12 Months to October 2014
- Breakdown of Last Online Purchase, by Device, in % of Online Shoppers, Q1 2014
- Breakdown of Online Shopping Destinations, in % of Online Shoppers, by Local Only, Foreign Only and Both, November 2014
- Product Categories Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to November 2014

4. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, 2012 - 2014e
- B2C E-Commerce Sales, in TRY billion, 2013 & 2014e
- Breakdown of E-Commerce Sales by Segments, in TRY billion, and Number of Sites in Each Segment, in Units, 2013
- B2C E-Commerce Sales Forecast, in TRY billion, 2014 - 2019f
- Share of B2C E-Commerce on Total Retail Sales, in %, 2014e
- Share of B2C E-Commerce on Total Retail Sales, in % and in USD billion, 2013

5. Users & Shoppers
- Internet Penetration, in % of Individuals, 2010 – 2014
- Internet Penetration, by Age Group and Gender, in % of Individuals, Q1 2014
- Online Shopper Penetration, in % of Individuals, 2010 – 2014
- Online Shopper Penetration, by Male and Female, in % of Individuals, 2014
- Breakdown of Individuals by Time of Last Online Purchase, in %, 2014
- Activities Carried Out Online, in % of Internet Users, Q1 2014

6. Products
- Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to Q1 2014
- Product Categories Purchased Online, in % of Online Shoppers, 12 Months to Q1 2014 & Q1 2013

7. Payment Methods
- Overview of B2C E-Commerce Payment Methods, March 2015
- Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY million, Q1 2012 - Q4 2014
- Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY million, Q1 2012 - Q4 2014

8. Delivery Methods
- Overview of B2C E-Commerce Delivery Methods, March 2015

9. Players
- Overview of B2C E-Commerce Players, March 2015
- Overview of Mergers and Acquisitions on the E-Commerce Market, 2012 - Q1 2015
- Top E-Commerce Sites, by Number of Page Views, January 2015
- Audience Reach of the Top 15 E-Commerce Websites by Number of Page Views, in % of Unique Internet Users, January 2014 & January 2015
- Most Trusted E-Commerce Websites, in % of Respondents, 2012 & 2013
- Latest Online Purchase Destination, by Merchant Type, in % of Online Shoppers, Q1 2014
- Profile of D-Market Elektronik Hizmetler Ticaret A.S.
- Profile of GittiGidiyor A.S.
- Profile of Vipindirim Elektronik Hizmetler ve Ticaret A.S.

Note: Product cover images may vary from those shown
The B2C E-Commerce market in Turkey is expected to double by 2019

-Abraaj Capital
-Akakce.com
-Alibaba
-Aliexpress.com
-Amazon.com
-Aslanoba Capital
-Bimeks.com
-Buldumbuldum.com
-Ciceksepeti.com
-Demsa Group
-Diesre.com
-GittiGidiyor.com
-Gold.com.tr
-Hepsiburada.com
-Inventures
-Kitapyurdu.com
-Kliksa.com
-Lcwaikiki.com
-Limango.com.fr
-Markafoni.com
-Memlekettenglesin.com
-Morhipo.com
-Naspers
-Otto Group
-Sahibinden.com
-Sanalpazar.com
-Tozlu.com
-Trendyol.com
-n11.com

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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