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Hitachi Construction Machinery Co. Ltd. - Annual Strategy Dossier - 2022 - Strategic Focus, Key Strategies & Plans, SWOT, Trends & Growth Opportunities, Market Outlook

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    Company Profile

  • 50 Pages
  • February 2022
  • Noealt Corporate Services
  • Hitachi
  • ID: 5546120

Hitachi's strategy for the near to medium term horizon clearly focuses on going solo in the North & South American markets and launch of next generation construction equipment


The 2022 edition of this Annual Strategy Dossier report analyses the overall strategy focus and provides Insights into the Strategies & Plans being conceptualized & pursued by Hitachi Construction Machinery Co Ltd. for the near to medium term horizon with construction in a marked upswing phase since late 2020 while the global economy has been striving to make a comeback from the COVID-19 pandemic. Hitachi's strategy for the near to medium term horizon clearly focuses on going solo in the North & South American markets with plans for the establishment of its own sales & distribution network from scratch-up following the recent dissolution of its long-standing production & distribution JV with Deere & Co. Hitachi also plans a technology-led market disruption with the company set to launch the next generation of its construction equipment featuring a host of cutting edge technologies in North America in 2022. The company is also pushing for rapid scale up of its used equipment & rentals business going forward apart from maintaining a strong technology focus pivoted around safety, efficiency & TCO

The Global Construction Equipment market has been on a roll as of-late with booming demand for equipment across North America & Europe (despite the slump in China) with continued infrastructure investments, strong housing starts in the U.S., strong demand from the commodities segment and robust fleet utilization across operators back to pre-COVID levels while facing modest headwinds in form of continued challenges from the COVID-19 pandemic marked by supply chain disruptions & bottlenecks, labor shortages, rising material costs, limited freight capacity & semi-conductor chip shortages which continue to impede the pace of overall recovery momentum. Further, the recent passing of $1.2 trillion infrastructure Investment & Jobs Act in the U.S. is likely to provide a massive boost to the construction industry over medium term along with the scheduled transition to sustainability geared towards rapid de-carbonization. However, projections for the slowdown of global economic recovery over near term owing to uncertainty over the likely direction of the pandemic & rising inflation levels necessitating monetary policy tightening are likely to be key concerns for the industry. Overall, the CE industry is likely to continue riding the ongoing market rally in 2022 with most key markets projected to register steady growth, with the exception of China, which continues to be in the correction mode following real estate sector woes and a zero-tolerance policy towards COVID-19

Against this backdrop, the report provides a comprehensive analysis on the company starting with a detailed business and financial snapshot, incorporating charts, tables and analysis based on latest financial statements. An insightful & comprehensive SWOT framework analysis is also provided; which is used extensively for scanning, assessment & analysis of the internal as well as external business environment of an organization as part of strategic planning process. The framework generates a snapshot of the company’s inherent strengths & weaknesses as part of the internal environment assessment and outlines potential growth opportunities as well as threats as part of the external environment assessment

The report also incorporates analysis of key industry trends, issues & challenges and risk factors besides identifying key driving & restraining forces & assessing their potential degree of impact through a force field analysis. The report concludes by providing comprehensive market outlook for the global medium & heavy truck market over medium term with overview of demand projections across key markets & regions

Relevance & Usefulness:


The report provides insights & inputs to be incorporated into the broader strategic planning & decision making processes and will be essential from a competitive analysis standpoint as well

The report will be useful for:

  • Strategic Planning & Decision-Making process
  • Analysis of Near to Medium Term Strategy Focus and Key Strategies & Plans
  • Identification of & Insights into Potential Growth Opportunities & Avenues
  • Market Evolution & Demand Growth Projections
  • Assessing potential impact of emerging Market Trends & Developments
  • Contingency planning for current Strategies & Programs
  • Identifying & highlighting areas for making potential Strategic Changes, Adjustments & Realignment
  • Strategic Perspective on the Business & Strategic Outlook for the company for 2022
  • Analysis of Key Industry Trends, Issues & Challenges, Risk Factors & Market Outlook for 2022

For Whom:


The report, with its unique disposition & strategy focus, is a niche, key & vital information resource on Hitachi Construction Machinery Co. Ltd. The report would be quintessential for those having interest, stakes or investments in the Company and all those with operational or strategic involvement and/or stakes in the Global Construction Equipment Market or presence in the industry value chain at any stage or level of production. The report will be extremely useful for Key Decision-Makers, Program Managers, Global Procurement Managers, Top Management of Industry Players & Other Companies, Industry OEMs, Suppliers, Vendors, Associated Equipment Manufacturers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, Financing & Leasing Companies, Researchers and all those associated with the Trucking industry. The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making

Table of Contents

Section - 1: Business Structure & Snapshot
a) Founded
b) Headquartered
c) Business Segments
d) Employees
e) Product Portfolio and Key Competitors
f) Market Capitalization/Ownership Structure
g) Key Executives
h) Shareholding/Ownership Pattern & Structure
Section - 2: Financial Performance Analysis - Charts & Analysis: Based on Latest Available Financial Results
1. Revenue Base & Growth Trend
2. Revenues Split by Key Segments
3. Revenues Split by Key Geographic Markets & Regions
4. Gross Earnings & Margin Trend
5. Operating Earnings & Operating Margin Trend
6. Return on Sales Trend
7. Profitability Growth Trend
8. Cash Flow from Operations
9. R&D Expenditure Trend
10. CAPEX Trend
Section - 3: SWOT Analysis
  • Sources of Strengths which could be Leveraged
  • Weaknesses to Overcome & Offset
  • Opportunities to Capitalize Upon
  • Threats to Mitigate

Section - 4: Strategic Focus & Priorities
Section - 5: Key Strategies & Plans
  • Product Portfolio Strategies & Plans
  • Service Level Strategies & Plans
  • Technological and R&D Strategies & Plans
  • Market Specific Strategies & Plans
  • Corporate Strategies & Plans
  • Manufacturing/Production Strategies & Plans
  • Business Growth Strategies & Plans - Organic & Inorganic
  • Financial Strategies & Plans
  • Acquisitions, Strategic Alliances & JVs
  • Other Strategies & Strategic Initiatives

Section - 6: Global Construction Equipment Market - Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics
  • Driving Forces
  • Restraining Forces

Section - 7: Key Trends
  • Industry Trends
  • Market Trends
  • Technology Trends

Section - 8: Key Issues, Challenges & Risk Factors
Section - 9: Strategic Market Outlook for 2022
  • Analysis of Emerging Market Scenario
  • Demand Outlook
  • Growth Projections for Construction Equipment
  • Insights into Potential Growth Opportunities