Contents:

1 - IPTV: PRESENTATION Why IPTV ? Scope - IPTV's target audience - TV reception using an STB - Quality of service IP's "contribution" - Multi-service offerings - Greater interactivity - Service integration and lower network costs - Creation of the digital home & home networking How it works Fibre optic & copper in the access network The solutions - Unbundling, multicasting, video compression Video on demand (VoD) Best effort and guaranteed data rates Alternative access technologies and new IP-based networks 2 - SERVICE DEPLOYMENTS Local deployment factors Degree of existing competition Broadband coverage Regulation: are there still limitations? Profile of IPTV services around the globe Asia USA Europe 3 - SOLUTION PROVIDERS Equipment and solutions VoD and IPTV solution ecosystems Positions along the technical chain By segment: headend, network equipment, middleware, integrator, CPE 4 - IPTV'S POSITIONING TV service options TV services: free to air, pay-TV, special events, personal TV, "internet" content… Video on demand services: PVR, nPVR, pay per view, VoD, SVOD Bundles Impact on the subscriber base Impact on ARPU IPTV sparring off with cable, satellite and DTT Competition and complementary aspects Strengths and weaknesses 5 - DEPLOYING AN IPTV SERVICE Commercial priorities Access providers, TV operators Customer loyalty, gaining market share, increasing ARPU Technical choices Critical choices at the outset (video compression, middleware, integrator, decoder) Distribution models Initial service access offer - TV/VoD-Internet-TV: triple play - Billing model for accessing TV services Editorial policy with respect to content What role for VoD? Business models xDSL TV , FTTx TV? Revenues generated and the impact of bundling IPTV service's economy: - Low cost vs. premium triple play 6 - CASE STUDIES For each player analysed: Presentation of their TV & video services Business model Technical components Football rights in Europe BSkyB and the triple play France Télévisions – The French Open FastWeb – its solution providers 7 - CONCLUSIONS & FORECASTS Opportunities created by IPTV Factors governing growth of the IPTV market, fixed line consolidation, new services, new opportunities Risks and uncertainties Forging a position in well-occupied TV markets, quality of the services and wide-scale deployment… Keys to success Impact on operators and the market Expect impact on the leading players (telcos, ISPs, TV packagers/broadcasters, cablecos) Is this the way to new frontiers? Market forecasts up to 2010 by geographic zone North America (USA) Asia Europe (Germany, Spain, France, Italy, the UK)