Contents:

Chapter 1. How Buyers of Legal Services Think Today: Global Response to a Millennial Study Brave New World "Brain Divided in Two A "Third Way"? A Question of Value What "Knowing" Means Their Looming Shadow Conclusion: Baby Tiger Appendix: How General Counsels Buy and Will Buy Legal Services Chapter 2. Solving the Global Puzzle: Are Yesterdays Megafirms Tomorrows Answer? Global Openings Wheels in Gear Fast Action The Lay of the Land The Rising Sun The Global Twelve Chapter 3. Law Firm Networks: For the Right In-House Buyers, a Persistent National and Global Solution The Heat Is On A Variegated Lot A Test Case The Branding Challenge Chapter 4. Value Selling: How Law Firm Marketing Helps Legal Services Buyers Dont “Just Do It”: Branding Excise the Seller Dialogue Model Chapter 5. The Extracurricular Equation: How Lawyers Who Solve Non-Legal Problems May Revolutionize the Legal Profession Client-Centric Systems All Hands on Deck The Transparency Revolution The Incredible Shrinking Law Firm Chapter 6. Law Firm Accountability: A Review of State-of-Art Budgeting and Case Management Oversight Guidelines for Preliminary Dispute Resolution Analysis: Strategies and Budgets for Substantial Disputes The Numbers Game The End of Line-Item Review Chapter 7. “Convergence”: The Decades Dominant Inside/Outside Event A Turbulent History Behemoths Follow Suit A One-Firm Convergence Convergence Reconsidered “Natural Convergence” Selective Convergence Chapter 8. How GEs In-House Revolution Changed an Inside/Outside Dynamic The “In-House Law Firm” Intensified “Partnering” Specialists Retaining Specialists Next Steps Chapter 9. Beyond Convergence: How Law Department Culture Affects Corporate Legal Purchasing An “Acceptable Risk” Culture Who Buys? Law Firms versus Lawyers Foreign Affairs Audit Initiatives What Else Works? On the Cusp Playing in Peoria Chapter 10. “Next Economy” Legal Buyers: What Fortune 500 High-Tech Corporations Expect from Outside Counsel Established Wisdom A Global Mirror A Stable Crew Leveraging Stability Do Good, Do Well Appendix: Eastman Kodak Terms of Retention Memorandum Chapter 11. Sharks and Little Fish: How New Economy Companies Hire Outside Counsel Beggars in the Market Brand Name Customer Global Whole Chapter 12. Woman to Woman: Does Gender-Based Marketing Work for Both Sides? Galvanizing Forces Montgomery, McCracken Hale and Dorr The Corporate Mandate Chapter 13. Consultants: How They Help Law Departments Run Themselves, Hire Law Firms, and Manage Relationships A Case in Point Numbers Games Disinterested Participant Company by Company POSTSCRIPT The Final Victory?