+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Air Care in Brazil

  • PDF Icon

    Report

  • 18 Pages
  • February 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 316718
Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while gel air fresheners continued to wane in popularity as local consumers further shifted to other formats.

The Air Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AIR CARE IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Electric and spray/aerosol air fresheners drive growth of air care
  • Three channels continue to dominate distribution of air care
  • New and premium options for air care consumers
PROSPECTS AND OPPORTUNITIES
  • Potential to increase household penetration of different formats
  • Brand activation campaign supports strong positioning
  • Aromatherapy benefits resonate with air care consumers
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2018-2023
  • Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
  • Table 4 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN BRAZIL
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2018-2023
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2018-2023
  • Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources