+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Foodservice in Vietnam

  • PDF Icon

    Report

  • 88 Pages
  • February 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 316747
Consumer foodservice in Vietnam experienced positive growth in current value terms in 2023, albeit at a slower rate than the previous year. This was attributable to the elevated rate of inflation, which impacted household spending. With prices continuing to rise, many consumers opted to cook more meals at home in order to save money. This trend was especially prevalent across lower-income segments, where food and energy bills accounted for a disproportionally large share of disposable income.

The Consumer Foodservice in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER FOODSERVICE IN VIETNAM
EXECUTIVE SUMMARY
  • Consumer foodservice in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
  • Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
  • Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
  • Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
  • Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
  • Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
  • Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
  • Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
  • Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
  • Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
  • Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
  • Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
  • Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Uncertain economy and growing emphasis on healthy lifestyles have negative impact on sales
  • Limited-restaurants located in convenience stores witness fastest rate of growth, while Asian food and fried chicken remain most popular types of cuisine
  • Increase in collaboration between foodservice operators and soft drinks players
PROSPECTS AND OPPORTUNITIES
  • Healthy growth expected, in line with improving economic outlook
  • New business concepts will drive growth
  • Online delivery will remain popular
CATEGORY DATA
  • Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
  • Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
  • Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFÉS/BARS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cafés/bars witness continued growth, thanks to return to busy pre-pandemic lifestyles
  • One-stop shop concept gains favour with Vietnamese consumers.
  • Growing popularity of online delivery
PROSPECTS AND OPPORTUNITIES
  • Continued healthy growth, with affordable pricing being a key advantage.
  • Digital marketing will remain instrumental in boosting performance
  • Eco-friendly café concept will grow in importance
CATEGORY DATA
  • Table 28 Cafés/Bars by Category: Units/Outlets 2018-2023
  • Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
  • Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
  • Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
  • Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
  • Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
  • Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
  • Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
  • Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
  • Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
  • Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
  • Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
  • Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
  • Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued growth, despite ongoing challenges
  • Focus on enhancing the customer experience.
  • Players offering Asian cuisine dominate sales
PROSPECTS AND OPPORTUNITIES
  • Improved economic conditions will fuel growth
  • Full-service restaurants will see most dynamic performance
  • Continued focus on online delivery
CATEGORY DATA
  • Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
  • Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
  • Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN VIETNAM2023 DEVELOPMENTSSTREET STALLS/KIOSKS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marked slowdown in growth for street stalls/kiosks in 2023
  • Mixue goes from strength to strength
  • Phuc Long closes kiosks in Winmart/Winmart+ stores in reversal of strategy
PROSPECTS AND OPPORTUNITIES
  • Improved performance for street stalls/kiosks, assisted by development of night-time economy
  • Move towards better management of street stalls in major cities
  • Continued focus on online delivery
CATEGORY DATA
  • Table 56 Street Stalls/Kiosks: Units/Outlets 2018-2023
  • Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
  • Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
  • Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
  • Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
  • Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
  • Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
  • Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
  • Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
  • Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
  • Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
  • Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
  • Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
  • Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Revival of inbound tourism boosts performance of consumer foodservice through leisure, lodging and travel locations.
  • Retail locations remain a firm favourite, but growth slows compared to previous year
  • Standalone continues to dominate consumer foodservice.
PROSPECTS AND OPPORTUNITIES
  • Growth in number of retail will contribute to expansion of consumer foodservice.
  • Greater investment in consumer foodservice in retail locations
  • Rural and suburban areas offer much scope for growth
CATEGORY DATA
  • Table 70 Consumer Foodservice by Location: Units/Outlets 2018-2023
  • Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
  • Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
  • Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
  • Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
  • Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
  • Table 76 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
  • Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
  • Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
  • Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
  • Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
  • Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
  • Table 82 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
  • Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
  • Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
  • Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
  • Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
  • Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
  • Table 88 Consumer Foodservice through Retail: Units/Outlets 2018-2023
  • Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
  • Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
  • Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
  • Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
  • Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
  • Table 94 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
  • Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
  • Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
  • Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
  • Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
  • Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
  • Table 100 Consumer Foodservice through Travel: Units/Outlets 2018-2023
  • Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
  • Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
  • Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
  • Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
  • Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
  • Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
  • Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
  • Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
  • Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
  • Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
  • Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
  • Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
  • Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
  • Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
  • Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
  • Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
  • Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
  • Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
  • Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
  • Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
  • Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
  • Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
  • Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
  • Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
  • Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
  • Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
  • Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
  • Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
  • Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
  • Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
  • Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
  • Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
  • Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
  • Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
  • Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
  • Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
  • Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
  • Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
  • Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
  • Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
  • Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028