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Vitamins and Dietary Supplements in China

Euromonitor International, Feb 2012, Pages: 65


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Vitamins and dietary supplements experienced robust current value growth in 2011, mainly thanks to the fast-growing greying population in China, and rising health awareness among consumers. Increasing disposable incomes and a growing number of time-pressed consumers in pursuit of healthy lifestyles also contributed to the vigorous growth of vitamins and dietary supplements in 2011.

The Vitamins and Dietary Supplements in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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