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Vitamins and Dietary Supplements in Romania Product Image

Vitamins and Dietary Supplements in Romania

  • Published: July 2013
  • Region: Europe, Romania
  • 43 Pages
  • Euromonitor International

The popularity of self-medication also increased, although it remains mostly visible in Bucharest and other large cities, where average incomes and consumer awareness are higher. Extensive advertising plays a crucial role in the development of this category, with vitamins for children being the most advertised products.

The Vitamins and Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN ROMANIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
Table 3 Multivitamin by Positioning 2007-2012
Table 4 Dietary Supplements by Positioning 2007-2012
Table 5 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
Table 7 Vitamins Brand Shares by Value 2009-2012
Table 8 Dietary Supplements Brand Shares by Value 2009-2012
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2012
Antibiotice SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 2 Antibiotice SA: Key Facts
Summary 3 Antibiotice SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Antibiotice SA: Competitive Position 2012
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 5 Biofarm SA: Key Facts
Summary 6 Biofarm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Biofarm SA: Competitive Position 2012
Ozone Laboratories SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 8 Labormed SA: Key Facts
Summary 9 Labormed SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Labormed SA: Competitive Position 2012
Terapia Ranbaxy in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 11 Terapia Ranbaxy: Key Facts
Summary 12 Terapia Ranbaxy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Terapia Ranbaxy: Competitive Position 2012
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 14 Zentiva SA: Key Facts
Summary 15 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Zentiva SA: Competitive Position 2012
Executive Summary
Growth Slows in All Categories
Rising Sales of OTC and Supplements
Local Players and Multinationals Compete for Market Share
Chemists/pharmacies Has A Predominant Share
Growth Is Expected To Continue As the Market Has Potential
Key Trends and Developments
Demographic Factors Stimulate Growth in Consumer Health
State Regulation Offers No Favours To Consumers Or Producers
Networks of Chained Pharmaceuticals Expand
Increasingly Better Educated Consumers Become More Demanding
the Consumer Health Market Is Highly Concentrated and Competitive
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 12 Life Expectancy at Birth 2007-2012
Market Data
Table 13 Sales of Consumer Health by Category: Value 2007-2012
Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 15 Consumer Health Company Shares 2008-2012
Table 16 Consumer Health Brand Shares 2009-2012
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 17 OTC: Switches 2010-2012
Definitions
Sources
Summary 18 Research Sources

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