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Vitamins and Dietary Supplements in Romania Product Image

Vitamins and Dietary Supplements in Romania

  • ID: 316856
  • August 2014
  • Region: Europe, Romania
  • 37 Pages
  • Euromonitor International

Sales of vitamins and dietary supplements in Romania rose by 11%, in current value terms, in 2013, following a 15% rise in 2012, thanks to increasing usage of these products for preventing illness, strengthening the immune system, improving healthy functioning, etc. Dietary supplements experienced higher growth in value sales than vitamins in 2013, 12% vs 10%, due to the lower base value of consumption in the case of dietary supplements.

The Vitamins and Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN ROMANIA

August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
Summary 2 Multivitamins: Brand Ranking by Positioning 2013
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 3 Biofarm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Biofarm SA: Competitive Position 2013
Labormed Pharma SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 5 Labormed Pharma SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Labormed Pharma SA: Competitive Position 2013
Walmark Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 7 Walmark Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Walmark Romania SRL: Competitive Position 2013
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 9 ZENTIVA SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Zentiva SA: Competitive Position 2013
Executive Summary
Steady Growth of Consumer Health Assured Despite Economic Crisis
Higher Margins on OTC Products Motivate Chemists/pharmacies To Sell Them
Lower Prices Ensure Competitiveness of Domestic Products
Speciality Stores for Herbal/traditional Products Expand Rapidly
Self-medication Products Have Strong Growth Potential
Key Trends and Developments
Increasing Health-consciousness of the Population Ensures Good Potential for OTC
Expanding Pharmacy Network in Rural Regions Helps OTC To Expand
Herbal/traditional Products Preferred To Standard OTC Medicine
Doctors' and Chemists' Advice Is the Most Efficient Marketing Channel
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 12 Life Expectancy at Birth 2008-2013
Market Data
Table 13 Sales of Consumer Health by Category: Value 2008-2013
Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 17 Distribution of Consumer Health by Format: % Value 2008-2013
Table 18 Distribution of Consumer Health by Format and Category: % Value 2013
Table 19 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 11 OTC: Switches 2010-2013
Sources
Summary 12 Research Sources

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