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Vitamins and Dietary Supplements in Romania

  • ID: 316856
  • June 2015
  • Region: Europe, Romania
  • 32 Pages
  • Euromonitor International

Thanks to the increasing promotional budgets of multinational vitamins and dietary supplements producers in Romania, and the dominance of these large companies locally, category sales were boosted in 2014. The increasing health awareness of the population and advice of specialists also helped interest in vitamins and dietary supplements to rise in Romania. In 2014, category sales rose by 12%, a growth level similar to that recorded in 2013.

The Vitamins and Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

VITAMINS AND DIETARY SUPPLEMENTS IN ROMANIA

June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
Summary 2 Multivitamins: Brand Ranking by Positioning 2013
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 3 BIOFARM SA: Key Facts
Summary 4 BIOFARM S.A: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 BIOFARM SA: Competitive Position 2014
Walmark Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 6 Walmark Romania Srl: Key Facts
Summary 7 Walmark Romania Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Walmark Romania Srl: Competitive Position 2014
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 9 Zentiva SA: Key Facts
Summary 10 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Zentiva SA: Competitive Position 2014
Executive Summary
Despite the Slow Growth of the Pharma Market the OTC Category Is Flourishing
the Launch of Several New Vds Products Fuels Growth in 2014
Domestic Producers Strengthen Their Position in the Consumer Health Market
Smaller Cities and Rural Settlements Eyed by Independent Pharmacies
Growth of the Consumer Health Market To Slow Down Over the Forecast Period
Key Trends and Developments
Unhealthy Lifestyles Contribute To the Rise in Self-treatment Products
Increasingly Better Educated Consumers Contribute To the Up-trading Effect of Vds
Domestic Pharma Producers Are Attracted To Vds for Its Higher Margins
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 12 Life Expectancy at Birth 2009-2014
Market Data
Table 13 Sales of Consumer Health by Category: Value 2009-2014
Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 18 Distribution of Consumer Health by Format: % Value 2009-2014
Table 19 Distribution of Consumer Health by Format and Category: % Value 2014
Table 20 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 12 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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