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Vitamins and Dietary Supplements in Romania

Description:
This category is becoming stronger, due to increasing concerns regarding health and lifestyles, which includes healthy eating, protecting the body, supplementing its needs and deficiencies and compensating for the shortcomings of a stressful urban environment with vitamins and dietary supplements.

Euromonitor International's Vitamins and Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Contents:
VITAMINS AND DIETARY SUPPLEMENTS IN ROMANIA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Antibiotice SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 2 Antibiotice SA: Key Facts
Summary 3 Antibiotice SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Antibiotice SA: Competitive Position 2011
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 5 Biofarm SA: Key Facts
Summary 6 Biofarm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Biofarm SA: Competitive Position 2011
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 8 Zentiva SA: Key Facts
Summary 9 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Zentiva SA: Competitive Position 2011
Executive Summary
the Market Grows in 2011, More in Value Than in Volume
Hospital Expenses Reach Around 13% of the Total Market, While the Retail Covers the Rest
Expenses for Health Remain Among Slowest in Europe
Chemists and Pharmacies Lead Distribution
Market Has Good Growth Potential
Key Trends and Developments
Clawback Tax Could Have Strong Impact on Market
General Health and Wellness Trend Likely To Have Positive Effect
Demographic Factor Likely To Encourage Growth
Pharmaceutical Channel Increasingly Concentrated
Market Highly Regulated and Highly Taxed
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 11 OTC-Switches 2009-2011
Sources
Summary 12 Research Sources
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