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Dietary Supplements in Romania

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    Report

  • 23 Pages
  • September 2023
  • Region: Romania
  • Euromonitor International
  • ID: 316856
As a result of the COVID-19 crisis, consumers have become more informed, leading to continued benefits for dietary supplements. In 2023, combination dietary supplements dominate the market, accounting for a significant portion of overall value sales. The reason behind this is the relatively high cost of dietary supplements as a consumer health category.

The analyst's Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DIETARY SUPPLEMENTS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • COVID-19 crisis has lasting impact
  • Expanding availability
  • Local players lead
PROSPECTS AND OPPORTUNITIES
  • Combination of health awareness and stressful lifestyles to boost demand
  • Price rises could affect demand
  • More manufacturer activity and further e-commerce growth
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources