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Profiles of Age 18–29 Mobile Data and Multimedia Users


Description: Wireless carriers, handset vendors, and application developers have built large businesses around several assumptions:

- Voice revenues will steadily deteriorate as voice becomes a commodity among wireless carriers
- Mobile applications such as music, video, and picture messaging will shore up those sagging revenues
- 3G networks represent the best method for delivering those applications
- Handsets must provide ever-increasing capabilities to support those 3G applications
- Those 3G handsets will become all-in-one entertainment consoles described as the "fourth screen" (behind movies, TV, and personal computers)

Some of those assumptions are correct, some are not, and most appear to exist somewhere between fact and fantasy.

This series of reports provides snapshots of specific groups of wireless users and reveals their usage of voice minutes, spending on voice and data communications, spending on current and future handsets, and how the wireless carriers fill each segment's diverse needs.

This is one of nine reports in this series. All are based on a survey of 1,100 wireless users that was completed in August 2005. The intention is to clarify the assumptions now driving the wireless industry with real data on the attitudes, usage, and spending habits of particular groups of users.


Contents: Executive Summary

Introduction
- Youth Market Trends

Expenditures & Usage
- Expenditures

Business vs. Personal

Types of Applications Adopted

Applications Purchased
- Wireless Phone Features

Current Handset

Next Handset

Conclusion

Methodology
- Questions Presented from 2005 Consumer

Mobility

List of Tables
Table 1. 2005 Billing and Monthly Spending for Total and Data Wireless Services (Wireless Spending Base: Currently Use Data Services and Pay By Monthly Bill)
Table 2. 2004 Billing and Monthly Spending for Total and Data Wireless Services (Wireless Spending Base: Currently Use Data Services and Pay By Monthly Bill)
Table 3. 2005 Adoption of Wireless Services (Multiple Responses Accepted)
Table 4. 2004 Adoption of Wireless Services (Multiple Responses Accepted)
Table 5. Percent of Respondents Having Paid for Services in the Past 12 Months (Base: Pay for Individual Application)
Table 6. Average Amount Paid for Service (Base: Currently Use Data Services and Pay for Individual Application)
Table 7. Current Wireless Phone Features
Table 8. Willingness to Spend for Wireless Phone Features (Base: Planning to Purchase Next Wireless Phone Within Two Years)

List of Figures
Figure 1. 2004–2005 ARPU and Percentage of Data Application Spending
Figure 2. Roadmap to In-Stat's Consumer Wireless Voice & Data Report Segmentation
Figure 3. Mean Earnings of Year-Round Full Time Workers Aged 18 to 29 Years
Figure 4. 2004–2005 ARPU and Percentage of Data Application Spending
Figure 5. Percent Wireless Data Usage for Personal Purposes (Base: Use Wireless for Personal and Business Purposes and Currently Use Data Services)





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