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Profiles of Out-of-Office Worker Mobile Data and Multimedia Users
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Description: |
Wireless carriers, handset vendors, and application developers have built large businesses around several assumptions: - Voice revenues will steadily deteriorate as voice becomes a commodity among wireless carriers - Mobile applications such as music, video, and picture messaging will shore up those sagging revenues - 3G networks represent the best method for delivering those applications - Handsets must provide ever-increasing capabilities to support those 3G applications - Those 3G handsets will become all-in-one entertainment consoles described as the "fourth screen" (behind movies, TV, and personal computers). Some of those assumptions are correct, some are not, and most appear to exist somewhere between fact and fantasy. This series of reports provides snapshots of specific groups of wireless users and reveal their usage of voice minutes, spending on voice and data communications, spending on current and future handsets, and how the wireless carriers fill each segment's diverse needs. This is one of nine reports in this series. All are based on a survey of 1,100 wireless users that was completed in August 2005. The intention is to clarify the assumptions now driving the wireless industry with real data on the attitudes, usage, and spending habits of particular groups of users. |
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Contents: |
Executive Summary Introduction Defining the Market Expenditures and Usage - Business vs. Personal Usage - Mobile Data Service Adoption and Expenditures - Wireless Phone Features Current Handset Next Handset Conclusion Methodology - Questions Presented from the 2005 Consumer Mobility Survey
List of Tables Table 1. Billing and Monthly Spending for Wireless Services (Total Spending Base: Total Respondents; Wireless Spending Base: Currently Use Data Services and Pay By Monthly Bill) Table 2. Adoption of Wireless Services (Multiple Reponses Accepted) Table 3. Percent of Respondents Having Paid for Individual Data Applications in the Past 12 Months Table 4. Average Amount Paid for Service (Base: Pay for Individual Data Applications) Table 5. Current Wireless Phone Features (Base: Total Respondents) Table 6. Willingness to Spend for Wireless Phone Features (Base: Planning to Purchase Next Wireless Phone Within Two Years)
List of Figures Figure 1. Roadmap to In-Stat's Consumer Wireless Voice & Data Report Segmentation Figure 2. Worker Groups Covered in this Report Figure 3. Use of Wireless Phone During Business Hours (Work Environment Base: Use Wireless for Business or Business and Personal Purposes) Figure 4. Frequent Travelers (Base: Use Wireless for Business or Business and Personal Purposes and Job Requires Travel or Work Away from Company Location) Figure 5. Out-of-Office Workers: Time Spent Away From the Office (Base: Use Wireless for Business or Business and Personal Purposes and Has a Job that Requires Travel or Working Away from Company Location) Figure 6. Percent Mobile Professional Wireless Data Usage for Personal Purposes (Base: Use Wireless for Personal and Business Purposes and Currently Use Data Services)
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Profiles of Out-of-Office Worker Mobile Data and Multimedia Users
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