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Viewing report
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The Changing Face of Advertising in the Digital Age
Parks Associates, Dec 2005
The Changing Face of Advertising in the Digital Age is a comprehensive industry report analyzing the changes taking place in the advertising industry. It probes the challenges and opportunities created by digital technologies for the advertising industry, examines new advertising solutions and business models, analyzes consumer uptake, and predicts industry growth patterns and winning solutions.
'It's not surprising that 9% of the consumers in our survey said none of the advertising methods presented is relevant to them,' said Harry Wang, research analyst. 'New advertising models for the next decade must leverage emerging digital technologies to enhance consumers' viewing experience, increase information relevancy, and offer higher ROI for advertisers.'
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