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Soft Drinks in Hong Kong and China
Euromonitor International, Nov 2005, Pages: 76
Soft drinks was affected during the SARS outbreak in 2003, however it managed to spring back in 2004, and managed to surpass the pre-SARS period. Consumers returned to their normal lives and purchasing behaviour and consumer confidence returned to match that of the pre-SARS period. In addition, the number of tourists increased in 2004, bringing on-trade sales that outperformed the pre-SARS period.
RTD tea continued to be one of the most important sectors within the soft drinks market in Hong Kong. RTD tea can commonly be found in most retail outlets and even on-trade outlets, with a huge penetration into most households. These products are well received by consumers of all ages in Hong Kong. The refreshing taste and health benefits of RTD tea also managed to sustain interest within the sector, thus driving growth for this fairly mature sector.
Our Soft Drinks in Hong Kong and China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences,distribution or pricing issues. Forecasts illustrate how the market is set to change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carbonates; Fruit/vegetable juice; Bottled water; Functional drinks; Concentrates; RTD tea; RTD coffee; Asian speciality drinks
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