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Achieving the Triple Play: Technologies and Business Models for Success

IEC Publications, March 2006, Pages: 445


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The phenomenal growth of broadband access has fueled demand for converged voice, video, and data services-now known as the 'triple play.'

For service providers today, simply offering broadband Internet is no longer enough. To garner new customers, hold on to current ones, and ensure revenue growth, today's providers must continue to move toward offering the triple play as a value-added service bundle. With this opportunity, however, come many economic, technological, and operational challenges. How are providers currently tackling these difficulties? What benefits have been realized to date for both providers and customers?

Achieving the Triple Play: Technologies and Business Models for Success focuses on current and future directions for the delivery of converged voice, video, and data services, and the resulting impacts on service providers and customers worldwide.

Features

Achieving the Triple Play: Technologies and Business Models for Success addresses the following topics and more:

- Viable triple-play deployment strategies and timelines
- Current and potential network architectures
- The advantages and disadvantages of IP VPNs
- The use of Ethernet as an infrastructure technology
- The roles of broadband wireless technologies and WiMAX
- DSL vs. fiber vs. HFC in the last-mile
- Service bundling, content, and pricing
- The market potential of IPTV and the triple play
- Meeting customer demands and assuring quality of service
- Case studies of actual deployments: Implementation details and lessons learned
- Challenges faced by service providers in delivering the triple play
- The economic considerations in providing converged voice, video, and data services

Companies and Organizations Represented

Individuals from the following companies, organizations, and universities contributed to this report:

Acterna
Alcatel
Applied Learning Solutions
Atreus Systems
BearingPoint
Corning Cable Systems
DePaul University
Ericsson Network Services Italy
Fujitsu Siemens Computers
George Mason University
Glenayre Messaging
Himachal Futuristic Communications Ltd.
Huawei Technologies Co., Ltd.
IBM Business Consulting Services
IBM Corporation
IBM Global Services
Iskratel
Lucent Technologies
Lyse
Motorola, Inc.
Nayna Networks
Nortel Networks
Ohio University
PacketFront
Pandatel AG
Paul Budde Communication Pty Ltd.
PCCW
Redback Networks
Riverstone Networks
Siemens Communications
SupportSoft
TDG Research; Motive, Inc.
Telefónica Investigación y Desarrollo
Tellabs
Telsey
Texas Instruments
The Consultant Registry
The Pennsylvania State University
U4EA Technologies Ltd
Universität Göttingen
University of Dortmund
University of South Alabama
Verizon
Wave7 Optics, Inc.
Westell Technologies



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