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Character / Logo Generators Type Stand-Alone, Plug-ins - 2010-2011 US Broadcast/Professional Video Product Reports
SCRI International, Inc, April 2010
Price reductions have been something the market has forced on manufacturers. Declining demand for traditional CGs has been motivated by the push toward digital and hybridized equipment. Dedicated black box units are being phased out in favour of computer-based models. In many cases, dedicated system CG purchases have been only a factor of the wear/tear/replacement cycle.
Producers and directors are more in favour of open-architecture PC-based units that can perform that same job as traditional CGs at a much lower cost. The transition from SD to HD has also driven much of the change, as well as demands for more reasonable pricing in this area as well. CGs today simply have to accommodate both.
This is just part of the findings from The Broadcast/Pro Video Character Generators Report. The full report provides quantitative data, based on extensive annual primary research surveys (since 1984) of broadcast and pro video facilities in each of the following end-user vertical markets: broadcast television stations, cable television stations, post production facilities (video and film), video production and multimedia facilities, corporate and institutional video facilities (government, educational, medical).
Quantitative data tables for 2009, 2010 & 2011 show total number of end-user facilities, total number and percentage purchasing by year, total dollars spent purchasing, total units purchased, average number of units purchased per end-user facility, and average price per unit. This data is displayed for each of the six vertical end-user markets as well as for the total across the board broadcast / pro video marketplace.
In addition, charts and tables show total units by format, by price range and by market share of the leading brands.
The approximately 10-page report commences with a detailed written report of the total category as well as of each individual vertical end-user market, bringing the quantitative data tables and charts to life with insightful analysis and forecasts. The written analysis is followed by the quantitative data tables and charts.
In addition, you also receive with your purchase of this Broadcast/Pro Video Character Generators Report, a copy of the Broadcast / Pro Video Executive Summary Macro Overview -- over 100 pages of analysis and information on the state-of-the-industry compiled from secondary online research sources including industry news sites, manufacturers sites, as well as weekly online News Briefs and Insider Reports.
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