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Provider Postion: Exploring Brand Reach And Expectations For Preferred Provider Status In 2006


Description: This is an iDRD (Insight-based Data-Rich Deliverable) that is part of the Business Telecom market & Subscription.  This insight discusses and analyzes providers postioning as well as explores brand reach and expectations for preferred provider status in 2006.  Business Telecom consists of business expenditures on telecom services, such as wireline and wireless voice, data services and VPNs, as well as managed services provided by a telecom operators.  This category of IT spending also consists of business expenditures on wireline voice equipment, such as TDM PBXs and handsets, and wireless voice/mobile data equipment. For each DRD, we have an expert guide, which is an analyst that can assist you with any questions you may have. The Expert Guide for this iDRD is Kneko Burney. Forecasts are from 2005 through 2010 and include annual growth rates, as well as percentage of total market.

Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to:

- Secondary research
- Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau
- Primary research
- Vendor-based research
- In-depth interviews with key decision-makers (where relevant)

We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.


Contents: List of Figures
List of Tables
Methodology
Telco Brand Reach in the US Business Market
Telco Brand Preferences for 2006
Guiding Thoughts




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