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Viewing report
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Streaming Media Market Growth: 2005 - 2010
AccuStream iMedia Research, Jan 2007
This report provides a detailed data and audience analysis of the year in streaming media 2005, with usage metrics and share metrics across key content categories such as music, news, sports, entertainment, Internet TV, movies and Internet music radio.
Video streams viewed rose by 50.2% in 2005 to 17.95 billion across all sites and networks, including free (ad-supported) and subscription video streams
The growth in video streams served was accelerated by:
Increased broadband connections (both cable modem and DSL) at the residential level
More promotional initiatives by sites, networks and channels to increase awareness of broadband content and increase stream counts and available inventory to also attract advertising dollars
Ongoing innovation at the application level, particularly media players that queue up files for auto-play (Yahoo Music, MSN Video, CBS News, Living.com, HGTVPro.com, MSNBCNews, ESPN.com and others); creating playlists that behave more like a channel
Video streams are forecast to grow by 32% in 2006 to over 23 billion served
Video streams are currently forecast to grow by another 26% to over 29 billion served in 2007
Broadband streams (100 Kbps and above) made up 84.9%% of total streams served in 2005
Narrowband video streams made up 15.1% of total streams served, compared to 20.7% in 2004
Music videos once again commanded the largest share of streaming video usage online in 2005, capturing 45.6% of total views
Aggregate tuning hours (ATH) for the top ten Internet music radio sites and networks rose by 43.8% in 2005 per month, to 257.3 million hours
Based on current annual trending data and analysis, we expect the top ten Internet music radio sites to grow aggregate turning hours by another 35% - 40% in 2006, to an average of about 360 million hours
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