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Africa & Middle East Perspective, v6 i3
Pyramid Research, Inc, Feb 2006, Pages: 9
MOBILE COMMUNICATIONS South Africa: Virgin Mobile and Cell C Team Up on MVNO Initiative In Volume 6 Issue 2, we reviewed the potential MVNOs hold within the African continent. In this issue Analysts Bigue Sagna and Juliano Torii review the upcoming operator Virgin Mobile South Africa (VMSA) – a potential trendsetting MVNO in Africa – by assessing an appropriate entry strategy for VMSA.
Senegal: Millicom’s Tigo Is Gaining Momentum 2005 has been a phenomenal year for Millicom-owned Tigo in Senegal, partly because of its marked increase in market share but more so because of the strategy it has adopted over the last 12 months. In this article, we review Tigo’s new-found strategy, analyze its implications on the operator’s prospects within Senegal and assess the longer-term impact it is expected to have on the Senegalese market.
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