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Optimising Home Software for Digital Entertainment
Generator Research Limited, Feb 2005, Pages: 12
Clear Problem + Global Market = Massive Opportunity
- Value Chain: Old & New
- Market Developments
- Two-year Review
- Consumer Behaviour
- Business Rationale
- Future Opportunities
This report assesses the opportunity for a completely new software platform that is optimised for accessing and consuming digital entertainment in the home. While the PC software platform has been developed for general-purpose computing applications, a new type of software will be needed to unlock the door to the digital living room.
We all know the basics: digital entertainment means movies, music and TV programming being delivered directly to the TV sets of hundreds of millions of consumers across the globe. More content and easier access should mean that consumers will spend more on entertainment than currently.
And because everyone's home entertainment set-up will need replacing, consumer electronics brands will enjoy a once-in-a-generation hardware change-out cycle. Again, consumers should spend more.
So what about the software needed to make this happen? What type of software is needed? Is this an open source opportunity? Or perhaps this is something to be exploited by a new internet company such as Google? How about a start-up - perhaps tomorrow's Google? On the other hand, maybe all roads lead to Microsoft?
The report begins by defining the different types of digital entertainment content and service and also the various types of home-based hardware platform that will be used to access and consume digital entertainment.
We then describe the main user requirements which are based on deep-seated trends arising from the user's current experience with digital entertainment on the internet.
Next, we map out a top-level software architecture that would be best suited to enable an ecosystem consisting of content owners, service providers, third-party application developers, electronics companies and, of course, consumers themselves.
The software architecture described would allow consumer electronics brands to focus on developing their equipment independent of content providers, should they wish. Meanwhile, designers would have the freedom to develop a range of user interfaces as they see fit.
Enabled by the new architecture, consumers would be able to use their TV sets to visit 'TV sites' that would be optimised for displaying new types of content on a TV.
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