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Energy Drinks in Hong Kong, China

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    Report

  • 29 Pages
  • November 2022
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 3217882
Despite the impact of the fifth wave of the pandemic on foodservice establishments such as cafés and restaurants in the first half of 2022, energy drinks was not hugely affected by the loss of footfall, as a notable segment of employees continued to purchase energy drinks through off-trade to boost their energy levels whilst working remotely from home. Therefore, the category is set to record moderate volume growth over 2022.

The Energy Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ENERGY DRINKS IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Reduced sugar energy drinks outperforms regular variants in 2022 due to heightened health awareness
  • Localised marketing focuses on enhancing brand awareness amongst target audience
  • New flavour development to attract non-core consumers

PROSPECTS AND OPPORTUNITIES
  • Stable growth expected over the forecast period
  • Players to further promote and educate consumers on specific benefits and functionality of energy drinks
  • Building brand equity essential to gaining share

CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 2 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

SOFT DRINKS IN HONG KONG, CHINA

EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

APPENDIX
  • Fountain sales in Hong Kong, China

DISCLAIMER

SOURCES
  • Summary 1 Research Sources