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Air Care in India
Euromonitor International, May 2011, Pages: 31
In 2010, Sara Lee Corp’s Ambi Pur brand was globally acquired by Procter & Gamble (P&G). One of P&G’s India subsidiaries, Procter & Gamble Home Products (PGHP), took over the branding activities for the same in the latter part of 2010. The brand, previously operated by Godrej Sara Lee in India, was present in car air fresheners as well as standard spray/aerosol air fresheners in 2010. The acquisition gave PGHP presence in one of the fastest-growing home care categories in India.
The Air Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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