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Air Care in Romania
Euromonitor International, June 2011, Pages: 23
The poor performance of air care in 2010 was mainly the consequence of the decrease in purchasing power under the impact of the financial crisis and the austerity measures taken to reduce the budgetary deficit. This severe income reduction resulted in the perception of air care products by large categories of the population as unnecessary goods, too sophisticated to be included in purchases at the present time. However, the changes in lifestyle after the boom period of 2006-2008 seeded the...
The Air Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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