|
|
 |
|
Viewing report
|
|
|
|
Fruit/Vegetable Juice in Ireland
Euromonitor International, June 2011, Pages: 43
The rush to value was once again the dominant story in fruit/vegetable juice. Despite the Beverage Council of Ireland and manufacturers touting the increased health awareness of Irish consumers, the current economic climate forced consumers to trade down to less ‘healthy’ juice alternatives or leave the category altogether and move into recession-friendly concentrates. In 2010, fruit/vegetable juice posted an off-trade current value decline of 5%, a faster rate of decline than the 4% registered...
The Fruit/Vegetable Juice in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
