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Functional Drinks in Ireland
Euromonitor International, March 2010, Pages: 37
Functional drinks performed strongly during 2009, with effective marketing, new product launches, and rising consumer health awareness helping to fuel off-trade value growth of 15% - a figure which is higher than the corresponding review period average of 12%. Monster Energy drink, which is distributed by Gleesons, was introduced amidst much fanfare and media coverage in late 2008 and has already carved out a significant off-trade value share within energy drinks. In addition, advertising...
The Functional Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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