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Kitchen Towels in the Netherlands Product Image

Kitchen Towels in the Netherlands

  • ID: 323783
  • July 2010
  • Region: Netherlands, Holland
  • 25 pages
  • Euromonitor International

The usage of kitchen towels is being extended to other areas in the household and the product is fast turning into an all-purpose household paper. In line with this trend, leading companies reorganised their product portfolios and extended their product ranges in 2009. Manufacturers are targeting the growing trend of using kitchen towels in the garage and garden as well as an alternative to paper serviettes and tissues. However, the traditional, washable dishcloth is still very popular in the...

The Kitchen Towels in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy READ MORE >

Note: Product cover images may vary from those shown

Kitchen Towels in the Netherlands
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Price Increases Translate Into Stronger Value Growth in 2009
Kitchen Towels the Most Dynamic
Private Label Remains King
Supermarkets/hypermarkets Maintain Undisputed Lead
Modest Growth on the Horizon
Key Trends and Developments
Tissue and Hygiene Products Not Badly Hurt by the Recession
Impact of Ageing Population Slightly Cushioned by Immigration
Private Label Strengthens Its Grip But There Are Signs of Polarisation
Internet Retailing Shows Promise
More Value-added Innovations To Challenge Private Label Dominance
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bolton Nederland BV
Strategic Direction
Key Facts
Summary 2 Bolton Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bolton Nederland BV: Competitive Position 2009
Melitta & Duni Vof
Strategic Direction
Key Facts
Summary 4 Melitta & Duni VOF: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Melitta & Duni VOF: Competitive Position 2009
Naty Ab
Strategic Direction
Key Facts
Summary 6 Naty AB: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Naty AB: Competitive Position 2009
Ontex NV
Strategic Direction
Key Facts
Summary 8 Ontex NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Ontex NV: Competitive Position 2009
Spontex BV
Strategic Direction
Key Facts
Summary 10 Spontex BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Spontex BV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
Table 19 Kitchen Towels Retail Company Shares 2005-2009
Table 20 Kitchen Towels Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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