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Nappies/Diapers/Pants in China Product Image

Nappies/Diapers/Pants in China

  • Published: May 2013
  • Region: China
  • 52 Pages
  • Euromonitor International

Nappies/diapers/pants enjoys vigorous current value growth of 23% in 2012; the highest among all tissue and hygiene categories in China. 2012 is the Year of Dragon, which usually witnesses a higher birth rate in China, which may be one of the important factors underpinning the buoyant demand for nappies/diapers/pants. The penetration of such convenience products into lower-tier cities and rural areas may also contribute to the overall robust market, along with the growing purchasing power and...

Euromonitor International's Nappies/Diapers/Pants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why READ MORE >

NAPPIES/DIAPERS/PANTS IN CHINA
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2007-2012
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2007-2012
Table 3 Nappies/Diapers/Pants Retail Company Shares 2008-2012
Table 4 Nappies/Diapers/Pants Retail Brand Shares 2009-2012
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Hengan Fujian Holding Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 1 Hengan Fujian Holding Co Ltd: Key Facts
Summary 2 Hengan Fujian Holding Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hengan Fujian Holding Co Ltd: Competitive Position 2012
Hengli Paper Products Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 4 Hengli Paper Products Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Hengli Paper Products Co Ltd: Competitive Position 2012
Kimberly-Clark (china) Investment Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 6 Kimberly-Clark (China) Investment Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2012
Procter & Gamble (guangzhou) Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 8 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2012
Executive Summary
Vigorous Current Value Growth Witnessed for Retail Tissue and Hygiene Market
Unit Price Stabilises in 2012
Hengan Fujian Holding Co Ltd Strengthens Its Leadership in the Market
Supermarkets Remains the Outright Leader Among All Channels
Upbeat Outlook for Retail Tissue and Hygiene Market Over the Forecast Period
Key Trends and Developments
Rising Demand for Tissue and Hygiene Products
the Premiumisation Trend on the Rise
Private Label Is Marginal
Product Innovation Is More Significant in Categories With Fiercer Competition
Internet Retailing Is Increasingly Popular
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
North West China
South China
South West China
Market Indicators
Table 7 Birth Rates 2007-2012
Table 8 Infant Population 2007-2012
Table 9 Female Population by Age 2007-2012
Table 10 Total Population by Age 2007-2012
Table 11 Households 2007-2012
Table 12 Forecast Infant Population 2012-2017
Table 13 Forecast Female Population by Age 2012-2017
Table 14 Forecast Total Population by Age 2012-2017
Table 15 Forecast Households 2012-2017
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 18 Retail Sales of Tissue and Hygiene by Region: Value 2007-2012
Table 19 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2007-2012
Table 20 Tissue and Hygiene Retail Company Shares 2008-2012
Table 21 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 22 Penetration of Private Label by Category 2007-2012
Table 23 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 24 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 27 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2012-2017
Table 28 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2012-2017
Sources
Summary 10 Research Sources

Extract:

Medium priced products became the mainstay

Thanks to rising living standards, demand for various high quality disposable paper products has increased steadily. To cater to the greater purchasing power of high income consumer groups, companies have attached greater importance to new product development, resulting in a wider product choice with more value-added features. Nevertheless, due to overall low consumer income levels, high-end products are still beyond the financial reach of the majority of consumers, who remain strongly price sensitive. However, with the benefits of rapid economic development, disposable income levels are rising, enabling many consumers to show more concern about product quality rather than just price. As such, medium priced products, such as towels, toilet paper and tissues, have gained high popularity with consumers. To meet growing demand, foreign players have adopted aggressive price-cutting strategies in the hope of attracting consumers, leading to escalating competition in the market.

YUEN FOONG YU PAPER ENTERPRISE (KUNSHAN) CO LTD
GOLD HONGYE PAPER (SUZHOU INDUSTRIAL PARK) CO LTD
GUANGDONG VINDA PAPER CO LTD
HENGAN FUJIAN HOLDING CO LTD
PROCTER & GAMBLE (GUANGZHOU) LTD
JOHNSON & JOHNSON CHINA LTD
EVERBEAUTY INDUSTRY SHANGHAI CO LTD
CHANGCHUN MARVEL HEALTH PRODUCTS CO LTD

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