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Nappies/Diapers/Pants in China

  • ID: 323786
  • March 2016
  • Region: China
  • 32 Pages
  • Euromonitor International
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Trade sources indicated that nappies/diapers/pants saw a premiumisation trend in first-tier cites like Shanghai, Beijing and Guangzhou from 2012, and then the trend expanded to second- and third-tier cites during 2013 and 2014. However, in 2015, premium products saw a fierce price war that caused prices of major brands to decline.

The Nappies/Diapers/Pants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Nappies/Diapers/Pants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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NAPPIES/DIAPERS/PANTS IN CHINA

March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Guangdong Vinda Paper Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 1 Guangdong Vinda Paper Co Ltd: Key Facts
Competitive Positioning
Summary 2 Guangdong Vinda Paper Co Ltd: Competitive Position 2015
Hengan Fujian Holding Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 3 Hengan Fujian Holding Co Ltd: Key Facts
Competitive Positioning
Summary 4 Hengan Fujian Holding Co Ltd: Competitive Position 2015
Executive Summary
Tissue and Hygiene Maintains the Healthy Growth in 2015
Natural and Green Products Begin To Capture Consumers' Attention
Hengan Fujian Holding Co Ltd Leads the Tissue and Hygiene Market in 2015
Internet Retailing Poses A Huge Threat To Traditional Store-based Retiling
Tissue and Hygiene Will Keep Enjoying Growth Over the Forecast Period
Key Trends and Developments
Consumers Increasingly Favour Natural and Green Products
Cross-border E-commerce Benefits Chinese Consumers
Central Government Officially Announces Second-child Policy
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Region: Value 2010-2015
Table 19 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2010-2015
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 27 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2015-2020
Table 28 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2015-2020
Sources
Summary 5 Research Sources

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Extract:

Medium priced products became the mainstay

Thanks to rising living standards, demand for various high quality disposable paper products has increased steadily. To cater to the greater purchasing power of high income consumer groups, companies have attached greater importance to new product development, resulting in a wider product choice with more value-added features. Nevertheless, due to overall low consumer income levels, high-end products are still beyond the financial reach of the majority of consumers, who remain strongly price sensitive. However, with the benefits of rapid economic development, disposable income levels are rising, enabling many consumers to show more concern about product quality rather than just price. As such, medium priced products, such as towels, toilet paper and tissues, have gained high popularity with consumers. To meet growing demand, foreign players have adopted aggressive price-cutting strategies in the hope of attracting consumers, leading to escalating competition in the market.

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YUEN FOONG YU PAPER ENTERPRISE (KUNSHAN) CO LTD
GOLD HONGYE PAPER (SUZHOU INDUSTRIAL PARK) CO LTD
GUANGDONG VINDA PAPER CO LTD
HENGAN FUJIAN HOLDING CO LTD
PROCTER & GAMBLE (GUANGZHOU) LTD
JOHNSON & JOHNSON CHINA LTD
EVERBEAUTY INDUSTRY SHANGHAI CO LTD
CHANGCHUN MARVEL HEALTH PRODUCTS CO LTD

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