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Nappies/Diapers/Pants in China

  • ID: 323786
  • May 2015
  • Region: China
  • 40 Pages
  • Euromonitor International

Over the review period, the young generation of parents born after the 1980s became the mainstream consumer group for nappies/diapers/pants in China. They were better educated, wealthier and willing to spend heavily to provide their babies with best things they could afford, which made high-end brands such as Huggies and Kao extremely popular while most domestic brands showed weak performance due to inferior brand images.

The Nappies/Diapers/Pants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Nappies/Diapers/Pants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

NAPPIES/DIAPERS/PANTS IN CHINA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Guangdong Zhongshun Paper Industry Group Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 1 Guangdong Zhongshun Paper Industry Group Co Ltd: Key Facts
Summary 2 Guangdong Zhongshun Paper Industry Group Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Guangdong Zhongshun Paper Industry Group Co Ltd: Competitive Position 2014
Hengan Fujian Holding Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 4 Hengan Fujian Holding Co Ltd: Key Facts
Summary 5 Hengan Fujian Holding Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Hengan Fujian Holding Co Ltd: Competitive Position 2014
Kimberly-Clark (china) Investment Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 7 Kimberly-Clark (China) Investment Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2014
Procter & Gamble (guangzhou) Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 9 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2014
Executive Summary
Tissue and Hygiene Continues To Record Rapid Growth in 2014
Increasing Demand for High-quality Goods Puts More Pressure on Domestic Brands
Procter & Gamble (guangzhou) Ltd Leads in 2014
Supermarkets Continues To Dominate, While Internet Retailing Records Fastest Growth
Buoyant Outlook for Retail Tissue and Hygiene Market Over the Forecast Period
Key Trends and Developments
Domestic Companies Increasingly Cross Into Hygiene Market
Leading Online Retailers Offer More Imported Goods To Local Consumers
Continued Innovation Focuses on Certain Niche Product Segments
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Region: Value 2009-2014
Table 19 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2009-2014
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2014-2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2014-2019
Sources
Summary 11 Research Sources

Note: Product cover images may vary from those shown

Extract:

Medium priced products became the mainstay

Thanks to rising living standards, demand for various high quality disposable paper products has increased steadily. To cater to the greater purchasing power of high income consumer groups, companies have attached greater importance to new product development, resulting in a wider product choice with more value-added features. Nevertheless, due to overall low consumer income levels, high-end products are still beyond the financial reach of the majority of consumers, who remain strongly price sensitive. However, with the benefits of rapid economic development, disposable income levels are rising, enabling many consumers to show more concern about product quality rather than just price. As such, medium priced products, such as towels, toilet paper and tissues, have gained high popularity with consumers. To meet growing demand, foreign players have adopted aggressive price-cutting strategies in the hope of attracting consumers, leading to escalating competition in the market.

Note: Product cover images may vary from those shown

YUEN FOONG YU PAPER ENTERPRISE (KUNSHAN) CO LTD
GOLD HONGYE PAPER (SUZHOU INDUSTRIAL PARK) CO LTD
GUANGDONG VINDA PAPER CO LTD
HENGAN FUJIAN HOLDING CO LTD
PROCTER & GAMBLE (GUANGZHOU) LTD
JOHNSON & JOHNSON CHINA LTD
EVERBEAUTY INDUSTRY SHANGHAI CO LTD
CHANGCHUN MARVEL HEALTH PRODUCTS CO LTD

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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