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Asia Pacific Market Perspective, v6 i4
Pyramid Research, Inc, Feb 2006, Pages: 8
MOBILE COMMUNICATIONS
Australia: 3’s Rebranding Stirs the Market
Mobile operator 3’s recent move to migrate all its subscribers onto its 3G network is a bold move by the challenger, which is looking to shore up its margins and increase the usage of value-added services, but also risks losing subscribers to competitors. Analyst Yiru Zhong examines what effect this bold strategy will have on Australia’s mobile market and the ensuing competitive response from Optus and Telstra.
FIXED COMMUNICATIONS
Vietnam: New Technologies and Market-friendly Policies Offer New Hope for the Internet Market
The explosive growth in Vietnam’s mobile market has only been eclipsed by the burgeoning Internet market, which has seen a 260 percent increase in subscriptions over the past two years. Senior Analyst Marc Einstein argues that the Vietnamese market is ripe for further uptake, particularly in the broadband space, but investment in new technologies and more market-friendly policies will be required if the market is to sustain this momentum.
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