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Open Benefits Enrollment: What Consumers Want
Healthcare Intelligence Network, March 2006, Pages: 8
Open enrollment - that once-a-year opportunity for employees to review, elect and change their health insurance coverage. Consumers have never had more control of healthcare decisions; at the same time, evaluating coverage choices and allocating healthcare dollars can stymie the savviest consumers. To support employees during this critical process and drive enrollment, employers and health plans go to great lengths to communicate the deadlines, conditions and impact of open enrollment to their populations.
'Open Benefits Enrollment: What Consumers Want' is a detailed analysis of the consumer response to the January 2006 online survey on the open enrollment experience. This eight-page analysis is an essential resource for health plans and employers evaluating their current enrollment efforts or planning their next initiative.
Capturing the unique perspective of consumers working in healthcare, this report offers insight into the consumer perspective on open enrollment and provides the following:
- More than 20 ideas for improving the process;
- Detailed reasons behind comprehension and satisfaction ratings;
- Preferred media for enrollment;
- Drivers and influences in consumer decision-making;
- Feedback on communications strategies;
- and much more.
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