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College Benchmarks for Tuition Discounting and Financial Aid

  • ID: 3243385
  • April 2015
  • Region: United States
  • 76 Pages
  • Primary Research Group
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The Mean Increase In The Tuition Sticker Price In The 2014-15 Academic Year For The Public Colleges In The Sample Was 2.21%

The study compares the policies of 33 American colleges and universities and looks closely at trends in discounting tuition and granting and managing financial aid. Respondents were largely directors or other high-level officers of admissions or financial aid. The study helps its readers to answer questions such as: what is the outlook for needs-based aid vs. merit-based? What percentage of students are paying full sticker price and what do financial aid and admissions directors feel will be the trend over the next few years? What do they expect will happen to the gap between the sticker price and the actual price?

What is the outlook for trends in international student aid? When colleges increase aid, how are they paying for it? What has been the experience of the financial aid office with focus groups for aid recipients, or with predictive models relating financial aid to accepted offers? How do public and private colleges differ in their perceptions? How do perceptions and policies differ between private colleges in the highest and middle level tuition ranges? What are feelings about the role of the listing Order on the FAFSA form as an indicator of intent to attend READ MORE >

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The Questionnaire

Participants List

Summary Of Main Findings

1. Tuition Discounts Aimed at Attracting Particularly Desirable Students vs. Discounts Aimed at Increasing Total Enrollment

2. Mean Expected Family Contribution to Tuition

3. Trends in the Tuition Sticker Price

4. Expected Trend in the Gap between the Tuition Sticker Price and Actual Price Paid

5. Division of Aid between Need-Based and Merit-Based Aid

6. Trends in Need-Based Aid

7. Trends in Need-Based Aid in Higher Education at Colleges Similar to One’s Own

8. Trends in Merit-Based Aid in Higher Education at Colleges Similar to One’s Own

9. Trends in Aid for International Students in Higher Education at Colleges Similar to One’s Own

10. Trends in Need-Based Aid in Higher Education at One’s Own College

11. Trends in Merit-Based Aid in Higher Education at One’s Own College

12. View of the Percentage of College Students Pay the Sticker Price as Colleges Similar to One’s Own

13. Will the Percentage of College Students Pay the Sticker Price as Colleges Similar to One’s Own Increase, Decrease or Remain the Same Over the Next Three Years?

14. Sources of Funding for Increases in Financial Aid

15. Measure of Tendency to Deploy Predictive models to Estimate the Likelihood that an Accepted Student will Enroll in the College

16. Listing Order on the FAFSA form as an Indicator of Intent to Attend the College

17. Direct Loans from the College to Students

18. How Direct Loan Programs Are Funded

19. Use of Focus Groups to Determine Effectiveness of Financial Aid

20. Self-Evaluation of Level of Understanding of Impact of Financial Aid on Enrollment

21. View of the College’s Net Price Calculator

List of Tables:

Table 1.1 What percentage of your tuition discount offers would you say are for purposes other than the maximization of revenue, and tend to reduce overall revenue, but enable the college to attract particularly desirable students?
Table 1.2 What percentage of your tuition discount offers would you say are for purposes other than the maximization of revenue, and tend to reduce overall revenue, but enable the college to attract particularly desirable students? Broken out for public and private colleges
Table 1.3 What percentage of your tuition discount offers would you say are for purposes other than the maximization of revenue, and tend to reduce overall revenue, but enable the college to attract particularly desirable students? Broken out by Annual Tuition ($)
Table 1.4 What percentage of your tuition discount offers would you say are for purposes other than the maximization of revenue, and tend to reduce overall revenue, but enable the college to attract particularly desirable students? Broken out by Carnegie class or type of college
Table 1.5 What percentage of your tuition discount offers would you say are for purposes other than the maximization of revenue, and tend to reduce overall revenue, but enable the college to attract particularly desirable students? Broken out by Enrollment
Table 2 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in each of the following years: 2012-13, 2013-14 and 2014-15? (these answers should be a % of 100%).25
Table 2.1.1 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2012-13?
Table 2.1.2 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2012-13? Broken out for public and private colleges
Table 2.1.3 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2012-13? Broken out by Annual Tuition ($)
Table 2.1.4 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2012-13? Broken out by Carnegie class or type of college
Table 2.1.5 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2012-13? Broken out by Enrollment
Table 2.2.1 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2013-14?
Table 2.2.2 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2013-14? Broken out for public and private colleges
Table 2.2.3 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2013-14? Broken out by Annual Tuition ($)
Table 2.2.4 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2013-14? Broken out by Carnegie class or type of college
Table 2.2.5 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2013-14? Broken out by Enrollment
Table 2.3.1 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2014-15?
Table 2.3.2 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2014-15? Broken out for public and private colleges
Table 2.3.3 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2014-15? Broken out by Annual Tuition ($)
Table 2.3.4 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2014-15? Broken out by Carnegie class or type of college
Table 2.3.5 What has been the expected family contribution of the students applying to your college as a percentage of the total actual cost of attending the college (not the sticker price) in 2014-15? Broken out by Enrollment
Table 3.1 By what percentage did the so called sticker price at your college increase in the past year? This answer should be a percentage of 100.
Table 3.2 By what percentage did the so called sticker price at your college increase in the past year? This answer should be a percentage of 100. Broken out for public and private colleges
Table 3.3 By what percentage did the so called sticker price at your college increase in the past year? This answer should be a percentage of 100. Broken out by Annual Tuition ($)
Table 3.4 By what percentage did the so called sticker price at your college increase in the past year? This answer should be a percentage of 100. Broken out by Carnegie class or type of college
Table 3.5 By what percentage did the so called sticker price at your college increase in the past year? This answer should be a percentage of 100. Broken out by Enrollment
Table 4.1 By what percentage do you expect the so called sticker price at your college increase or decrease in the next year? This answer should be a percentage of 100.
Table 4.2 By what percentage do you expect the so called sticker price at your college increase or decrease in the next year? This answer should be a percentage of 100. Broken out for public and private colleges
Table 4.3 By what percentage do you expect the so called sticker price at your college increase or decrease in the next year? This answer should be a percentage of 100. Broken out by Annual Tuition ($)
Table 4.4 By what percentage do you expect the so called sticker price at your college increase or decrease in the next year? This answer should be a percentage of 100. Broken out by Carnegie class or type of college
Table 4.5 By what percentage do you expect the so called sticker price at your college increase or decrease in the next year? This answer should be a percentage of 100. Broken out by Enrollment
What do you expect will happen in the next few years in the overall college market for new students between the so called sticker price and the actual price paid? Will the difference between the two remain stable, increase or decrease? Why?
Table 5 In the near future what do you expect to happen in the overall college education market for the following types of financial aid:
Table 5.1.1 In the near future what do you expect to happen in the overall college education market for Need-Based Aid?
Table 5.1.2 In the near future what do you expect to happen in the overall college education market for Need-Based Aid? Broken out for public and private colleges
Table 5.1.3 In the near future what do you expect to happen in the overall college education market for Need-Based Aid? Broken out by Annual Tuition ($)
Table 5.1.4 In the near future what do you expect to happen in the overall college education market for Need-Based Aid? Broken out by Carnegie class or type of college
Table 5.1.5 In the near future what do you expect to happen in the overall college education market for Need-Based Aid? Broken out by Enrollment
Table 5.2.1 In the near future what do you expect to happen in the overall college education market for Merit-Based Aid?
Table 5.2.2 In the near future what do you expect to happen in the overall college education market for Merit-Based Aid? Broken out for public and private colleges
Table 5.2.3 In the near future what do you expect to happen in the overall college education market for Merit-Based Aid? Broken out by Annual Tuition ($)
Table 5.2.4 In the near future what do you expect to happen in the overall college education market for Merit-Based Aid? Broken out by Carnegie class or type of college
Table 5.2.5 In the near future what do you expect to happen in the overall college education market for Merit-Based Aid? Broken out by Enrollment
Table 5.3.1 In the near future what do you expect to happen in the overall college education market for Aid for International Students?
Table 5.3.2 In the near future what do you expect to happen in the overall college education market for Aid for International Students Broken out for public and private colleges
Table 5.3.3 In the near future what do you expect to happen in the overall college education market for Aid for International Students? Broken out by Annual Tuition ($)
Table 5.3.4 In the near future what do you expect to happen in the overall college education market for Aid for International Students? Broken out by Carnegie class or type of college
Table 5.3.5 In the near future what do you expect to happen in the overall college education market for Aid for International Students? Broken out by Enrollment
Table 6 In the near future what do you expect to happen at your college for the following types of financial aid:
Table 6.1.1 In the near future what do you expect to happen at your college for Need-Based Aid?
Table 6.1.2 In the near future what do you expect to happen at your college for Need-Based Aid? Broken out for public and private colleges
Table 6.1.3 In the near future what do you expect to happen at your college for Need-Based Aid? Broken out by Annual Tuition ($)
Table 6.1.4 In the near future what do you expect to happen at your college for Need-Based Aid? Broken out by Carnegie class or type of college
Table 6.1.5 In the near future what do you expect to happen at your college for Need-Based Aid? Broken out by Enrollment
Table 6.2.1 In the near future what do you expect to happen at your college for Merit-Based Aid?
Table 6.2.2 In the near future what do you expect to happen at your college for Merit-Based Aid? Broken out for public and private colleges
Table 6.2.3 In the near future what do you expect to happen at your college for Merit-Based Aid? Broken out by Annual Tuition ($)
Table 6.2.4 In the near future what do you expect to happen at your college for Merit-Based Aid? Broken out by Carnegie class or type of college
Table 6.2.5 In the near future what do you expect to happen at your college for Merit-Based Aid? Broken out by Enrollment
Table 6.3.1 In the near future what do you expect to happen at your college for Aid for International Students?
Table 6.3.2 In the near future what do you expect to happen at your college for Aid for International Students? Broken out for public and private colleges
Table 6.3.3 In the near future what do you expect to happen at your college for Aid for International Students? Broken out by Annual Tuition ($)
Table 6.3.4 In the near future what do you expect to happen at your college for Aid for International Students? Broken out by Carnegie class or type of college
Table 6.3.5 In the near future what do you expect to happen at your college for Aid for International Students? Broken out by Enrollment
Table 7 For the 2014-15 academic year what is your view of how colleges that compete for the same applicant pool as your college have allocated their financial aid between need-based and all other forms of financial aid (the two must always total to 100%)
Table 7.1.1 Opinion of Percentage of Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year
Table 7.1.2 Opinion of Percentage of Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out for public and private colleges
Table 7.1.3 Opinion of Percentage of Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out by Annual Tuition ($)
Table 7.1.4 Opinion of Percentage of Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out by Carnegie class or type of college
Table 7.1.5 Opinion of Percentage of Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out by Enrollment
Table 7.2.1 Opinion of Percentage of Financial Aid Allocated on a Merit-Basis in the 2014-15
Table 7.2.2 Opinion of Percentage of Financial Aid Allocated on a Merit-Basis in the 2014-15 Broken out for public and private colleges
Table 7.2.3 Opinion of Percentage of Financial Aid Allocated on a Merit-Basis in the 2014-15 Broken out by Annual Tuition ($)
Table 7.2.4 Opinion of Percentage of Financial Aid Allocated on a Merit-Basis in the 2014-15 Broken out by Carnegie class or type of college
Table 7.2.5 Opinion of Percentage of Financial Aid Allocated on a Merit-Basis in the 2014-15 Broken out by Enrollment
Table 8 For the 2014-15 academic year how did your college allocate its financial aid between need-based and all other forms of financial aid (the two must always total to 100%)
Table 8.1.1 Percentage of Your College's Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year
Table 8.1.2 Percentage of Your College's Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out for public and private colleges
Table 8.1.3 Percentage of Your College's Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out by Annual Tuition ($)
Table 8.1.4 Percentage of Your College's Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out by Carnegie class or type of college
Table 8.1.5 Percentage of Your College's Financial Aid Allocated on a Need-Basis in the 2014-15 Academic Year Broken out by Enrollment
Table 8.2.1 Percentage of Your College's Financial Aid Allocated on a Merit-Basis in the 2014-15 Academic Year
Table 8.2.2 Percentage of Your College's Financial Aid Allocated on a Merit-Basis in the 2014-15 Academic Year Broken out for public and private colleges
Table 8.2.3 Percentage of Your College's Financial Aid Allocated on a Merit-Basis in the 2014-15 Academic Year Broken out by Annual Tuition ($)
Table 8.2.4 Percentage of Your College's Financial Aid Allocated on a Merit-Basis in the 2014-15 Academic Year Broken out by Carnegie class or type of college
Table 8.2. Percentage of Your College's Financial Aid Allocated on a Merit-Basis in the 2014-15 Academic Year Broken out by Enrollment
Table 9.1 In your view, what percentage of the college students who go to colleges similar to yours pay the actual sticker price for tuition?
Table 9.2 In your view, what percentage of the college students who go to colleges similar to yours pay the actual sticker price for tuition? Broken out for public and private colleges
Table 9.3 In your view, what percentage of the college students who go to colleges similar to yours pay the actual sticker price for tuition? Broken out by Annual Tuition ($)
Table 9.4 In your view, what percentage of the college students who go to colleges similar to yours pay the actual sticker price for tuition? Broken out by Carnegie class or type of college
Table 9.5 In your view, what percentage of the college students who go to colleges similar to yours pay the actual sticker price for tuition? Broken out by Enrollment
Table 10.1 In your view, will the percentage paying the full sticker price for colleges like yours increase, decrease or remain approximately the same over the next three years?
Table 10.2 In your view, will the percentage paying the full sticker price for colleges like yours increase, decrease or remain approximately the same over the next three years? Broken out for public and private colleges
Table 10.3 In your view, will the percentage paying the full sticker price for colleges like yours increase, decrease or remain approximately the same over the next three years? Broken out by Annual Tuition ($)
Table 10.4 In your view, will the percentage paying the full sticker price for colleges like yours increase, decrease or remain approximately the same over the next three years? Broken out by Carnegie class or type of college
Table 10.5 In your view, will the percentage paying the full sticker price for colleges like yours increase, decrease or remain approximately the same over the next three years? Broken out by Enrollment
If your college increases its financial aid levels in the future, out of which source -- endowment, annual fund, state aid, diversion from existing budget expenditures -- do you expect most of the money to come from?
Table 11.1 Do you use a predictive model to estimate the likelihood that an accepted student will enroll at your college?
Table 11.2 Do you use a predictive model to estimate the likelihood that an accepted student will enroll at your college? Broken out for public and private colleges
Table 11.3 Do you use a predictive model to estimate the likelihood that an accepted student will enroll at your college? Broken out by Annual Tuition ($)
Table 11.4 Do you use a predictive model to estimate the likelihood that an accepted student will enroll at your college? Broken out by Carnegie class or type of college
Table 11.5 Do you use a predictive model to estimate the likelihood that an accepted student will enroll at your college? Broken out by Enrollment
Table 12.1 Do you find that the order that applicants list colleges that interest them on the Free Application for Federal Student Aid (FAFSA) form is useful indicator of how likely they are to attend your college?5
Table 12.2 Do you find that the order that applicants list colleges that interest them on the Free Application for Federal Student Aid (FAFSA) form is useful indicator of how likely they are to attend your college? Broken out for public and private colleges
Table 12.3 Do you find that the order that applicants list colleges that interest them on the Free Application for Federal Student Aid (FAFSA) form is useful indicator of how likely they are to attend your college? Broken out by Annual Tuition ($)
Table 12.4 Do you find that the order that applicants list colleges that interest them on the Free Application for Federal Student Aid (FAFSA) form is useful indicator of how likely they are to attend your college? Broken out by Carnegie class or type of college6
Table 12.5 Do you find that the order that applicants list colleges that interest them on the Free Application for Federal Student Aid (FAFSA) form is useful indicator of how likely they are to attend your college? Broken out by Enrollment
Table 13.1 Does your college offer loans to students directly from college funds?
Table 13.2 Does your college offer loans to students directly from college funds? Broken out for public and private colleges
Table 13.3 Does your college offer loans to students directly from college funds? Broken out by Annual Tuition ($)
Table 13.4 Does your college offer loans to students directly from college funds? Broken out by Carnegie class or type of college
Table 13.5 Does your college offer loans to students directly from college funds? Broken out by Enrollment
If your college provides direct aid to students from the college describe how this program was developed and funded. Will it continue? Will its dimensions be increased? What have been arrears historically?
Table 14.1 Has the college ever conducted focus groups with prospective students to assess the impact of financial aid offers from the college?
Table 14.2 Has the college ever conducted focus groups with prospective students to assess the impact of financial aid offers from the college? Broken out for public and private colleges
Table 14.3 Has the college ever conducted focus groups with prospective students to assess the impact of financial aid offers from the college? Broken out by Annual Tuition ($)
Table 14.4 Has the college ever conducted focus groups with prospective students to assess the impact of financial aid offers from the college? Broken out by Carnegie class or type of college
Table 14.5 Has the college ever conducted focus groups with prospective students to assess the impact of financial aid offers from the college? Broken out by Enrollment
If you used focus groups to assess the impact of your college's financial aid offers describe how you organized these focus groups. Did you do them yourselves? Involved another department of the college? Used a consultant? What did you ask? What did you discover?
Table 15.1 How well would you say that your college understand the impact on acceptance rates and overall enrollment of changes in your financial aid offerings?
Table 15.2 How well would you say that your college understand the impact on acceptance rates and overall enrollment of changes in your financial aid offerings? Broken out for public and private colleges
Table 15.3 How well would you say that your college understand the impact on acceptance rates and overall enrollment of changes in your financial aid offerings? Broken out by Annual Tuition ($)
Table 15.4 How well would you say that your college understand the impact on acceptance rates and overall enrollment of changes in your financial aid offerings? Broken out by Carnegie class or type of college
Table 15.5 How well would you say that your college understand the impact on acceptance rates and overall enrollment of changes in your financial aid offerings? Broken out by Enrollment
How do you monitor and chart trends in the financial aid offers to students from colleges that are most competitive with your own and with whom you compete for the same student applicant pool?
If your college offers graduate programs how has the college compensated for the loss of federal subsidies on loans to graduate students?
Has your organization developed any policies, proposals or plans to provide financial aid for non-traditional forms of higher education such as MOOCS, competency-based degrees that present credits through meeting learning objectives rather than completing courses? If so describe some of your ideas.
Table 16.1 Which phrase best describes your organization's net price calculator on the college website?
Table 16.2 Which phrase best describes your organization's net price calculator on the college website? Broken out for public and private colleges
Table 16.3 Which phrase best describes your organization's net price calculator on the college website? Broken out by Annual Tuition ($)
Table 16.4 Which phrase best describes your organization's net price calculator on the college website? Broken out by Carnegie class or type of college
Table 16.5 Which phrase best describes your organization's net price calculator on the college website? Broken out by Enrollment

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- Auburn University
- Baldwin Wallace
- Bradley University
- Bryan College
- Buena Vista University
- Chicago State University
- Columbia College
- Delaware State University
- Dominican University
- Eastern Mennonite University
- Garrett College
- King's College
- Marian University
- Marywood University
- Miles College
- Monterey College of Law
- North Greenville University
- Otterbein University
- Palm Beach Atlantic University
- Piedmont College
- Rocky Mountain College
- SUNY Oswego
- Saint Xavier University
- Santa Clara University
- South Suburban College
- Susquehanna University
- Texas Woman's University
- University at Albany
- Wake Forest Univ. School of Business
- Western Illinois University
- Westminster (PA)
- Westwood College
- Wittenberg University

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